Brand Social Lead: Creator Growth & Equity

David Protein; New York (NY); Sur place; USD 115 000 - 125 000; Plein temps

Avantages offerts par ce poste

Equity options

Health, Vision, Dental insurance

401(k) with 4% match

Gym expenses reimbursement

Paid time off

Résumé du poste

HallPass in New York City is seeking a social strategy and brand voice lead to own organic social, creator partnerships, and earned media. You’ll shape the voice, run channels like TikTok and Instagram, and report performance to leadership.

You are a writer with strong instincts for humor, able to shoot and edit mobile content, negotiate creator deals, and build a scalable influencer program. This is a full-time, in-office role with equity and strong benefits.

Qualifications

• 3–5 years in organic social or brand marketing, including 2+ years owning a brand’s channels.
• CPG, food, or consumer brand experience preferred.
• Proven experience running a creator program end to end, negotiating and contracting deals yourself.
• Deep, native understanding of TikTok and Instagram — algorithms, formats, and the creator ecosystem.
• A writer first, with sharp instincts for voice and the ability to be funny on purpose.
• Comfortable shooting and editing mobile-native content, and directing talent on set.
• Strong analytical mindset, with fluency in social and creator tooling.
• Highly self-directed and fast. You think big and thrive in a feedback-rich environment.
• Please include a portfolio of social content and creator programs you personally led.
• Nice to have: building a program from scratch, food or CPG publisher relationships.

Responsabilités

• Own our organic social strategy, including platform priorities, content pillars, cadence, and growth targets.
• Help define and steward HallPass’s tone of voice on social.
• Run day-to-day publishing, copy, and community across TikTok, Instagram, and our secondary channels.
• Build the content calendar across always-on content, launches, and seasonal moments.
• Keep a pulse on trends and platform changes, and move fast on what’s worth chasing.

Connaissances

Organic social

Brand marketing

Creator program management

Negotiation

TikTok

Instagram

Copywriting

Analytics

Video content direction

Portfolio

Description du poste

HallPass in New York City is seeking a social strategy and brand voice lead to own organic social, creator partnerships, and earned media. You’ll shape the voice, run channels like TikTok and Instagram, and report performance to leadership.

You are a writer with strong instincts for humor, able to shoot and edit mobile content, negotiate creator deals, and build a scalable influencer program. This is a full-time, in-office role with equity and strong benefits.