Brand & Social Growth Manager — Podcast & Video

CrossCountry Mortgage, LLC; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

Short-term disability

Employee assistance program

Wellness program

Job summary

CrossCountry Mortgage, LLC seeks a Marketing and Social Media Manager to drive brand awareness, engagement, and growth through strategic content, social media management, and partner relationships. This role oversees digital content and campaign execution, managing marketing systems and CRM initiatives for consistent brand visibility across channels.

The position emphasizes high-level content strategy, community building, and event coordination, with an assistant handling daily publishing.

Qualifications

• 5+ years in social media or marketing leadership roles.
• Experience producing podcasts or AV content.
• Strong video editing skills and analytics.
• Familiarity with Salesforce and CRM tools.
• Proven event planning and partner management abilities.

Responsibilities

• Develop and manage a comprehensive social media content calendar across TikTok, YouTube, X, Threads, Instagram, Facebook, and LinkedIn.
• Oversee daily content publishing on posting schedules for Stories, Reels, and cross-platform content distribution.
• Produce, edit, and publish the Winning the Home Game podcast, coordinating weekly release schedules with support staff.
• Direct and execute content production sessions both on location and in-studio, creating 8 to 10 videos per filming session.
• Edit and optimize both short-form and long-form video content using platforms such as CapCut and Opus Clip.
• Analyze weekly performance metrics across all social channels and adjust content strategies based on audience engagement, industry trends, and emerging news.
• Develop and execute integrated marketing campaigns in partnership with organizations such as the Seattle Mariners, financial advisors, and VIP real estate agents.
• Plan, coordinate, and manage client and partner events, including Realtor dinners, happy hours, Lunch & Learns, networking events, and exclusive suite experiences.
• Organize and oversee seasonal and holiday events, including Thanksgivemas, Christmas celebrations, and other client appreciation initiatives.
• Strengthen referral partner relationships through active engagement on social media, including following, commenting on, sharing, and amplifying partner content.
• Create and distribute monthly agent newsletters, quarterly market updates, and bi-monthly product announcement campaigns.
• Manage and deliver Thursday weekend coverage communications on behalf of business partners.
• Maintain and optimize CRM databases, marketing lists, and referral partner pipelines to support business development and outreach efforts.
• Support Salesforce implementation and onboarding initiatives, including data organization, field mapping, user setup, and development of customized dashboards and reporting tools.

Skills

Social media strategy

Content planning

Partnership management

Event planning

Team leadership

Tools

CapCut

Opus Clip

Salesforce

Job description

CrossCountry Mortgage, LLC seeks a Marketing and Social Media Manager to drive brand awareness, engagement, and growth through strategic content, social media management, and partner relationships. This role oversees digital content and campaign execution, managing marketing systems and CRM initiatives for consistent brand visibility across channels.

The position emphasizes high-level content strategy, community building, and event coordination, with an assistant handling daily publishing.