Marketing Specialist: Growth, Brand & Campaigns

Lending Hand Mortgage; Tennessee; On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance/

Paid time off and company holidays

Professional development and training

Career growth opportunities

Job summary

Lending Hand Mortgage is seeking a Marketing Specialist to support loan officers, branch partners, and corporate growth initiatives. The role involves executing campaigns, content creation, social media management, events, recruiting support, and lead generation to enhance brand awareness and engagement.

Responsibilities include campaign management, content and branding, social media and digital marketing, loan officer marketing support, and event planning.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Minimum 2 years of marketing experience.
• Advanced Canva experience is required, including the ability to independently create professional-quality marketing materials, social media graphics, presentations, email campaigns, flyers, and branded collateral.
• Strong understanding of social media marketing and content creation.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Self-motivated with exceptional attention to detail.
• Proficiency with Microsoft Office and digital marketing platforms.

Responsibilities

• Create, implement, and monitor email, SMS, and social media marketing campaigns.
• Assist in developing lead generation, client retention, and referral partner marketing strategies.
• Coordinate marketing initiatives supporting mortgage loan officers and branch locations.
• Track campaign performance and provide recommendations for improvement.
• Support recruiting campaigns targeted toward mortgage professionals.
• Design visually appealing marketing assets in Canva, including social media graphics, presentations, flyers, postcards, email templates, event materials, and marketing collateral.
• Create engaging content for social media platforms, websites, blogs, email campaigns, and recruiting initiatives.
• Assist in developing video content for loan officer branding, client education, and company promotion.
• Maintain consistent company branding standards across all communication channels.
• Develop marketing materials for Realtors, builders, referral partners, and internal teams.
• Manage company social media accounts and posting schedules.
• Monitor engagement metrics and respond to inquiries as appropriate.
• Assist with paid advertising campaigns on Facebook, Instagram, LinkedIn, and Google.
• Support website updates, landing pages, and digital marketing initiatives.
• Stay current on marketing trends, social media best practices, and emerging technologies.
• Collaborate with loan officers to develop personal branding and marketing strategies.
• Customize marketing campaigns and materials for individual originators.
• Assist with co-branded Realtor marketing initiatives and referral partner outreach.
• Support branch growth through marketing and recruiting efforts.
• Coordinate company-sponsored events, educational seminars, CE classes, webinars, and networking opportunities.
• Manage event promotions, registrations, and follow-up communications.
• Assist with community outreach and partnership initiatives that strengthen the Lending Hand Mortgage brand.

Skills

Content creation

Social media marketing

Communication skills

Project management

Attention to detail

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Canva

CRM platforms

Marketing automation platforms

Email marketing platforms

Adobe Creative Suite

Video editing software

AI-powered marketing tools

Social media advertising platforms

Job description

Lending Hand Mortgage is seeking a Marketing Specialist to support loan officers, branch partners, and corporate growth initiatives. The role involves executing campaigns, content creation, social media management, events, recruiting support, and lead generation to enhance brand awareness and engagement.

Responsibilities include campaign management, content and branding, social media and digital marketing, loan officer marketing support, and event planning.