Brand Development Specialist

Infinium Spirits, Inc.; New York (NY); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with vesting

Company-paid life insurance

Flexible vacation

Monthly wellbeing stipend

Professional development opportunities

Employee assistance program

Job summary

Infinium Spirits, Inc. is seeking a passionate Brand Development Specialist to join our team in Buffalo, NY and the Hudson Valley area. You will drive brand awareness, educate consumers, train distributors, and maximize distribution for our on- and off-premise accounts.

The right candidate has at least 1 year of relevant sales experience, a Bachelor's degree or equivalent, a valid driver's license, and willingness to travel within the territory. Competitive compensation and benefits are offered.

Qualifications

• Bachelor's Degree or equivalent experience is required.
• A valid driver's license is required.
• Must be able to obtain a relevant solicitor’s permit in any state.
• Minimum 1 year of relevant professional sales experience.

Responsibilities

• Sell Infinium Spirits' brands to on-premise and off-premise accounts to meet targets.
• Promote brands through tastings, events, and promotional activities.
• Plan programs to improve distribution, merchandising, and retail objectives.
• Represent Infinium Spirits at industry events and trade shows.
• Educate consumers and train distributor sales teams on brand knowledge.

Skills

Excellent communicator

Relationship building

Team player

Goal oriented

Strong planning

Education

Bachelor's Degree or equivalent experience

Valid driver's license

Must be able to obtain solicitor’s permit in any state

Job description

Founded in 2005, we are a family-owned spirits company with an entrepreneurial edge, blending tradition with the drive to build the next generation of iconic brands. At Infinium Spirits, we live our values of integrity, ownership, unity, curiosity and gratitude. We hold each other accountable for our results and believe that the company success is based on the whole collective of team members, not individual contributors. There is no room for egos. We are building a team of thought-leaders across the entire company with expertise in sales, marketing, supply chain, business analytics and finance to fuel a diverse and distinctive portfolio of award-winning brands such as Templeton Rye, Tears of Llorona, Howler Head, Zaya Rum, Seagram’s Vodka, and Corralejo Tequila, just to name a few. In addition to our core powerhouse brands, we continue to seek new opportunities in the beverage category to innovate and meet regional needs.

COME WORK WITH US

Diversity. Equity. Inclusion. We are committed to creating an inclusive and fair workplace that values diversity. We know that when people feel a sense of belonging, they are more creative, innovative, and successful. We welcome the unique contributions you bring in terms of background, education, opinions, culture, and identity.

THE BAR WE SET

Building brands in the spirits industry at our stage means constant change, high expectations, and a healthy dose of chaos. The people who thrive here are those who own their market, push for results, and stay hungry no matter the challenge. This isn’t the right place for everyone.

ABOUT THE JOB

Infinium Spirits seeks passionate, motivated, and dynamic Brand Development Specialist to join our dedicated team. As a front-facing Brand Development Specialist, you will be on the front lines, driving brand awareness, educating consumers, training, influencing, and motivating distributors. This role will build brands, maximize distribution, and serve as the main point of contact for both off-premise and on-premise accounts.

LOCATION

We are seeking candidates located in Buffalo, NY and Hudson Valley, NY area.

THE DAY-TO-DAY

Sales and Brand Development:

• Frontline Selling: Actively sell Infinium Spirits' brands to on-premise and off-premise accounts, achieving and exceeding sales targets and Key Performance Indicators (KPI).
• Brand Promotion: Promote our brands through tastings, events, and other promotional activities.
• Program Implementation: Plan and implement programs to deliver distribution, merchandising, display, and retail promotional objectives.
• Brand Representation: Be the face of Infinium Spirits at industry events, trade shows, and other relevant gatherings.

Education and Training:

• Consumer Education: Conduct tastings and educational sessions for consumers to increase brand awareness and loyalty.
• Distributor Training: Train distributor sales teams on brand knowledge, selling points, and effective sales techniques.
• Brand Building: Utilize consumer and category trends to educate customers, solve problems, and maximize sales.
• Resource Development: Create and distribute educational materials such as brand books, sales sheets, and training guides.

Relationship Management:

• Account Management: Build and maintain strong relationships with key on-premise and off-premise accounts to increase the market share of our brands. Implement solutions to grow existing accounts.
• Customer Service: Provide exceptional service to all accounts, addressing their needs and resolving any issues promptly.
• Communication: Serve as the communication lead between key customers, distributors, and our internal teams.
• Networking: Develop and leverage relationships within the industry to enhance brand visibility and sales opportunities.

KPI and Target Achievement:

• Performance Metrics: Achieve sales and performance targets set by the company.
• Reporting: Regularly report on sales performance, market trends, and competitive activities.
• KPI Monitoring: Achieve and monitor agreed upon KPIs with key customers.

*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.

AM I THE RIGHT FIT?

Not everyone can be a Brand Development Specialist. To be seriously considered for the role here is what you’ll bring:

Education/Licenses/Certifications:

• Required:
• Bachelor's Degree or equivalent experience
• A valid driver’s license
• Must be able to obtain a relevant solicitor’s permit in any state

Experience:

• Minimum 1 year of relevant professional experience
• Excellent communicator, capable of articulating complex ideas clearly and effectively
• Represents the brand with high standard of professionalism
• Thrives in a team environment and values diverse perspectives
• Driven to achieve significant impact and continuous personal and professional growth
• Approaches challenges with a positive, solution-oriented mindset
• Proactively seeks opportunities and volunteers for new projects
• Strong planning and organizational skills
• Must be able to personally pay or charge ordinary and necessary business expenses that will be timely reimbursed
• Willingness to travel within assigned territory
• Ability & willingness to work non-traditional hours (nights/weekends)
• Candidates must reside in/near territory

Preferred Qualifications:

• Minimum 3 years of sales experience within the alcohol beverage industry
• Experience in market development and sales analysis
• Experience building customer relationships
• Deep understanding of premium tequila and whiskey
• Bilingual – able to speak in Spanish proficiently

Physical Demands:

• Standing and walking: working in retail or conducting field sales requires spending a significant amount of time on your feet; this could include standing for long periods or walking for extended periods throughout the day.
• Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
• Driving: a significant amount of time will be spent driving, so sitting for long periods, navigating through traffic, and handling the physical demands of operating a vehicle are required.
• Physical presentations: must be able to stand, gesture, and maintain a high level of energy and engagement throughout presentations to clients/potential customers.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Target salary: $60,000.00 – $75,000.00 per year (final offer based on experience).
• Competitive benefits package including medical, dental, vision, 401k with 100% vesting, company-paid life insurance, and flexible vacation.
• Monthly wellbeing stipend, professional development opportunities, and employee assistance program.

Before you apply, consider if you can:

• Care deeply about building brands and winning in the market
• Drive results by growing depletions, sales, and account relationships
• Keep pace with weekly—not quarterly—goals and deliverables
• Be resilient and resourceful when things don’t go as planned
• Take ownership instead of pointing fingers at distributors or the market
• Bring sharp thinking, strong opinions, and solutions to the table
• Collaborate with teammates and distributors—even when it’s hard—to move forward
• Show up in the field, in person, every week, making an impact where it matters