Brand Reputation Strategist | Social Listening & Analytics

SoTalent; Stevens Point (WI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Retirement plan

Health coverage

Paid leave

Wellness support

Job summary

SoTalent is seeking a Social Media Strategist focused on Digital Reputation in Stevens Point, WI. You will monitor, analyze, and manage brand perception across digital channels, using listening tools to identify risks and opportunities.

Work hand-in-hand with PR, SEO, and marketing to protect online presence. Ideal candidates have 3+ years in social media or online reputation management, a bachelor’s degree, and strong analytical and communication skills.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 3 years of experience in social media, digital marketing, or online reputation management.
• Experience with social listening and sentiment analysis is preferred.

Responsibilities

• Monitor brand mentions, sentiment, and conversations across social platforms and forums.
• Track and analyze digital reputation metrics and search visibility.
• Identify emerging risks and opportunities using listening tools.
• Collaborate with PR, SEO, and marketing to address reputational issues.
• Build dashboards and reports on digital reputation KPIs.
• Benchmark competitors and share insights with teams.

Skills

Social media

Social listening

Sentiment analysis

Analytics mindset

Communication skills

Organizational skills

Education

Bachelor's degree

Tools

Social listening tools

Job description

SoTalent is seeking a Social Media Strategist focused on Digital Reputation in Stevens Point, WI. You will monitor, analyze, and manage brand perception across digital channels, using listening tools to identify risks and opportunities.

Work hand-in-hand with PR, SEO, and marketing to protect online presence. Ideal candidates have 3+ years in social media or online reputation management, a bachelor’s degree, and strong analytical and communication skills.