Digital Media Strategist

SoTalent; Stevens Point (WI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Retirement plan

Health coverage

Paid leave

Wellness support

Job summary

SoTalent is seeking a Social Media Strategist focused on Digital Reputation in Stevens Point, WI. You will monitor, analyze, and manage brand perception across digital channels, using listening tools to identify risks and opportunities.

Work hand-in-hand with PR, SEO, and marketing to protect online presence. Ideal candidates have 3+ years in social media or online reputation management, a bachelor’s degree, and strong analytical and communication skills.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 3 years of experience in social media, digital marketing, or online reputation management.
• Experience with social listening and sentiment analysis is preferred.

Responsibilities

• Monitor brand mentions, sentiment, and conversations across social platforms and forums.
• Track and analyze digital reputation metrics and search visibility.
• Identify emerging risks and opportunities using listening tools.
• Collaborate with PR, SEO, and marketing to address reputational issues.
• Build dashboards and reports on digital reputation KPIs.
• Benchmark competitors and share insights with teams.

Skills

Social media

Social listening

Sentiment analysis

Analytics mindset

Communication skills

Organizational skills

Education

Bachelor's degree

Tools

Social listening tools

Job description

Social Media Strategist — Digital Reputation

Location: Stevens Point, Wisconsin, USA

Industry: Insurance / Financial Services

Work Setting: Hybrid (On-site Tue–Thu, Remote Mon & Fri)

About the Role

A large U.S. insurance organisation is seeking a Social Media Strategist focused on Digital Reputation to join its marketing and brand team.

This role focuses on monitoring, analysing, and managing brand perception across digital channels, ensuring reputational risks and opportunities are identified early and addressed effectively. You will use social listening, analytics, and reputation tools to help shape brand strategy and protect online presence across platforms.

Key Responsibilities

• Monitor brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search engines.
• Track and analyse digital reputation metrics including sentiment trends, review patterns, and search visibility.
• Use social listening tools to identify emerging risks, reputational threats, and opportunities.
• Audit search engine results and digital footprint to identify negative or irrelevant content.
• Collaborate with PR, SEO, marketing, and other internal teams to address reputational issues.
• Escalate and manage digital reputation concerns across departments.
• Build dashboards and recurring reports on digital reputation KPIs.
• Benchmark competitor reputation performance and share insights across teams.
• Support development and optimisation of social media and digital reputation strategies.
• Recommend improvements to tools, processes, and social media technology use.
• Analyse online community engagement and conversations across platforms.

Requirements

• Bachelor’s degree or equivalent experience.
• 3 years of experience in social media, digital marketing, or online reputation management.
• Strong understanding of social media platforms, including:
• Facebook
• Instagram
• LinkedIn
• X (Twitter)
• Reddit
• TikTok
• Experience with social listening tools and sentiment analysis.
• Strong analytical skills with a data-driven mindset.
• Ability to translate business objectives into social media and reputation strategies.
• Experience working across both B2B and B2C environments.
• Strong communication skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-starter with strong organisational skills.

Preferred Skills

• Online reputation management (ORM)
• Social listening and analytics tools
• SEO and search visibility monitoring
• Digital PR collaboration
• Data visualisation and reporting dashboards
• Competitor analysis
• Crisis monitoring and escalation processes
• Content performance tracking

Work Environment & Benefits

• Hybrid working model (3 days in office, 2 days remote)
• Strong emphasis on data-driven marketing and brand protection
• Cross-functional collaboration with PR, SEO, and marketing teams
• Access to internal training and development programmes
• Established, financially strong organisation with long-term stability
• Full benefits package including retirement plan, health coverage, paid leave, and wellness support

Career Focus

This role suits a digitally fluent marketing professional who enjoys analysing online behaviour, managing brand reputation at scale, and working at the intersection of social media, analytics, and corporate communications.