Executive Digital Reputation Lead & Content Strategist

Reason Foundation; Arlington (VA); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Competitive benefits

Meaningful career

Growth opportunities

Competitive compensation

Job summary

Stand Together is seeking a Senior Manager, Digital Reputation & Executive Communications to lead online content for its executive leadership, elevating visibility across owned channels. You will craft multimedia content, write for social media, and partner with editorial and comms teams to drive impact.

The role requires strong storytelling, cross-functional collaboration, and a data-driven approach to optimize performance and manage reputational risk while advancing the organization's

Qualifications

• Minimum of 7 years of experience in social media strategy, content development, and executive communications.
• Proven experience developing and managing social media platforms and campaigns for senior leadership.
• Demonstrated ability to build executive brand and reputation strategies and communications plans.

Responsibilities

• Lead creation and execution of multimedia content with cross-functional teams.
• Write, edit, and publish short-form social media content reflecting executives’ voices.
• Develop storyboards and scripts for video content and coordinate with production teams.
• Establish KPIs and engagement benchmarks to measure content performance.
• Own content analytics reporting and provide optimization recommendations.
• Experiment with new content formats and refine strategy based on data and feedback.
• Build and manage editorial calendars for executive-facing content across platforms.
• Coordinate with communications, events, and development teams to align opportunities.
• Monitor executive mentions and flag reputational risks or opportunities.

Skills

Social media strategy

Content development

Executive communications

Storytelling

Strong writing

Multi-channel campaigns

Metrics and KPIs

Cross-functional collaboration

Job description

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

Focused on social media strategy and content development for executive visibility, the Senior Manager, Digital Reputation & Executive Communications will lead the creation and execution of digital content strategies that enhance the online presence and visibility of Stand Together executive leadership. This role combines creative content production with performance-driven optimization to elevate each principal’s voice across owned digital channels. Will be a partner to both editorial and comms teams.

How You Will Contribute

• Lead the creation and execution of high-quality multimedia content, including written articles, video segments, and podcast episodes, in collaboration with cross-functional teams.
• Write, edit, and publish short-form social media content that authentically reflects executives’ voices and perspectives.
• Develop storyboards and scripts for video content; partner with video production teams throughout planning, filming, and post-production phases.
• Establish clear KPIs and engagement benchmarks informed by industry best practices to measure content performance.
• Own content analytics reporting, providing insights and recommendations to optimize strategy.
• Continuously experiment with new content formats and approaches, refining strategy based on performance data and audience feedback.
• Build and manage editorial calendars for executive-facing content across platforms.
• Coordinate with communications, events, and development teams to identify upcoming opportunities and integrate executive visibility into derivative social content.
• Monitor executive mentions across platforms, proactively flagging reputational risks and opportunities to the appropriate teams.

What You Will Bring

• Minimum of 7 years of experience in social media strategy, content development, and executive communications.
• Proven experience developing and managing social media platforms and campaigns for senior leadership, including CEOs and Board-level executives.
• Demonstrated ability to build executive brand and reputation strategies, positioning, and communications plans across social channels.
• Strong writing and storytelling skills, with a particular focus on crafting content for social media platforms.
• Experience writing in the voice of executives and tailoring messaging for thought leadership and reputation-building.
• Background in thought leadership marketing and communications is a strong plus.
• Skilled in building and executing strategic plans across multi-channel environments, including social media, live events, donor engagements, conferences, and internal meetings.
• Experience with impact-driven and culture-focused campaigns is preferred.
• Ability to develop and implement metrics and KPIs to measure campaign success and optimize performance.
• Highly self-motivated, coachable, and collaborative with a team-oriented mindset.
• Strong networking skills and ability to build relationships at the executive level.
• In-person presence required to support executive engagements and cross-functional collaboration.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

What We Offer

• Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.

We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.

95000 - 125000 USD a year

For this role, the anticipated base salary range is $95,000–$125,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee’s overall contribution to the organization.

Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations.