Brand & Product Strategy Lead

Wilton Brands; Naperville (IL); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Wellness programs

Job summary

Wilton Brands in Naperville, Illinois, is seeking a strategic marketing professional to develop and execute brand plans and manage product profitability. You will oversee business performance analysis while collaborating with sales and sourcing teams.

The ideal candidate holds a Bachelor’s degree, has at least 3-5 years of experience in marketing (CPG preferred), and excels in project management and analytics. This role offers a hybrid work schedule.

Qualifications

• Minimum of 3-5 years prior marketing experience, preferably in CPG.
• Experience being hands-on with a can-do attitude.
• Self-starter with effective project management skills.

Responsibilities

• Develop and execute annual and long-range brand and product business plans.
• Oversee business performance analysis and identify growth opportunities.
• Collaborate with Sourcing partners to maintain product performance.

Skills

Team player with good interpersonal skills

Strong track record in managing brands

Excellent verbal, written, and presentation skills

Robust analytical skills

Advanced proficiency in Excel, PowerPoint, and Word

Experience managing brands and products

Education

Bachelor’s degree in Marketing, Business or related field

Tools

IRI (or Nielsen)

Job description

Wilton Brands in Naperville, Illinois, is seeking a strategic marketing professional to develop and execute brand plans and manage product profitability. You will oversee business performance analysis while collaborating with sales and sourcing teams.

The ideal candidate holds a Bachelor’s degree, has at least 3-5 years of experience in marketing (CPG preferred), and excels in project management and analytics. This role offers a hybrid work schedule.