Brand & Shopper Growth Director

Steuben Foods Inc.; Town of Elma (NY); On-site; USD 180,000 - 220,000; Full time

Job summary

Elmhurst 1925 is seeking a senior Brand Leader to define and execute the brand strategy, maintain portfolio health, and translate consumer insights into actionable go-to-market plans.

The role collaborates with Innovation, Sales, Finance, Operations, eCommerce, and Communications to deliver a compelling consumer experience and sustainable business results. Strong leadership and data-driven decision making are essential.

Qualifications

• Deep passion for building brands, creating consumer demand, and driving profitable growth.
• Strong product management and portfolio strategy capabilities including SKU rationalization.
• Understanding of shopper marketing, retail activation, pricing, and promotions.
• Ability to translate insights into brand, innovation, and commercialization strategies.
• Excellent communication and ability to align stakeholders around vision.

Responsibilities

• Define brand strategy, architecture, and messaging across channels.
• Lead portfolio strategy and product prioritization with cross-functional partners.
• Own consumer insights agenda and research programs.
• Define shopper marketing strategy across channels and retailers.
• Collaborate on pricing, promotions, and retail media strategies.
• Lead and develop Brand, Portfolio, Shopper Marketing, and Consumer Insights teams.

Skills

Brand strategy

Portfolio management

Shopper marketing

Consumer insights

Leadership

Data-driven decisions

AI-enabled tools

Cross-functional collaboration

Education

Bachelor's in Marketing/Business/Innovation/Communications

MBA preferred

Job description

Elmhurst 1925 is seeking a senior Brand Leader to define and execute the brand strategy, maintain portfolio health, and translate consumer insights into actionable go-to-market plans.

The role collaborates with Innovation, Sales, Finance, Operations, eCommerce, and Communications to deliver a compelling consumer experience and sustainable business results. Strong leadership and data-driven decision making are essential.