Global Marketing Leader: Data-Driven Growth & Brand

Catapult Sports; New York (NY); On-site; USD 198,000 - 538,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Generous paid leave

Job summary

Catapult seeks a Global VP of Marketing to lead our worldwide marketing strategy, spanning brand, content, digital, product marketing, demand generation, and events. You will drive a data-driven, results-oriented culture with hands-on GTM and strong leadership across regions and channels.

You will partner with Product and Sales through launches, owning market strategy, messaging, and KPI-driven growth. The role demands senior SaaS marketing leadership and a passion for sports tech.

Qualifications

• End-to-end product launches with measurable commercial impact.
• Hands-on SaaS GTM experience with KPI accountability.
• Strong brand storytelling and data-driven marketing.
• 10–15+ years in marketing; 5+ years in a senior leadership role in B2B SaaS/tech.
• Exceptional leadership and cross-functional collaboration.

Responsibilities

• Own product launch success with GTM strategy, positioning, and messaging.
• Define a cohesive brand identity and ensure consistency across regions.
• Build and mentor a global marketing team; manage budget and report on impact.
• Drive demand generation, product marketing, and sales alignment with measurable KPIs.
• Track marketing's contribution to pipeline, revenue, and brand health; optimize accordingly.

Skills

Product launches

GTM strategy

Brand storytelling

Leadership

SaaS marketing

Data-driven marketing

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Catapult seeks a Global VP of Marketing to lead our worldwide marketing strategy, spanning brand, content, digital, product marketing, demand generation, and events. You will drive a data-driven, results-oriented culture with hands-on GTM and strong leadership across regions and channels.

You will partner with Product and Sales through launches, owning market strategy, messaging, and KPI-driven growth. The role demands senior SaaS marketing leadership and a passion for sports tech.