Director, AI-Driven Commerce & Customer Experience

Laudio; Gilbert (AZ); Hybrid; USD 178,000 - 255,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Job summary

Ascend Learning, NASM’s parent brand, seeks a Director of Business Process Architecture to architect NASM’s end-to-end commercial customer experience across Marketing, Sales, eCommerce, and Operations. The role blends process design, tech architecture, and AI-driven personalization to drive organic growth and revenue.

The position partners with executives to shape agentic AI strategies, customer data architecture, and MSP delivery, combining strategic vision with hands-on design leadership in a

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years of eCommerce leadership with online revenue responsibility.
• Experience designing large-scale online retail experiences.
• Expertise across marketing, sales, and lifecycle marketing.

Responsibilities

• Serve as the senior architect of NASM’s end-to-end commercial customer experience across Marketing, Sales, eCommerce, Member Services and Operations.
• Model business processes to optimize funnel stages and investments.
• Design online retail experiences including category, product detail, cart, checkout and post-purchase journeys.
• Define AI-driven personalization, audience segmentation, and lifecycle marketing across channels.
• Lead organic acquisition and discoverability via SEO, AEO, GEO and agentic search readiness.

Skills

eCommerce leadership

experience design

AI solutions

executive presence

analytical skills

Education

Bachelor’s degree in business/marketing/computer science/design

MBA or relevant graduate degree

Tools

Adobe AEM

HubSpot

Dynamics 365

Snowflake

Adobe Campaign

Job description

Ascend Learning, NASM’s parent brand, seeks a Director of Business Process Architecture to architect NASM’s end-to-end commercial customer experience across Marketing, Sales, eCommerce, and Operations. The role blends process design, tech architecture, and AI-driven personalization to drive organic growth and revenue.

The position partners with executives to shape agentic AI strategies, customer data architecture, and MSP delivery, combining strategic vision with hands-on design leadership in a