Brand PR & Influencer Coordinator

IRB USA Inspire Resources; Boston (MA); On-site; USD 76,000 - 111,000; Full time

Job summary

The Baskin-Robbins PR team at Inspire in Canton, MA is seeking an Associate Manager, PR, Activation & Influencer to support national and local campaigns. You will help develop press materials, coordinate brand activations, and manage influencer initiatives, while ensuring smooth project execution.

You’ll track timelines, assist with invoicing and budgets, and collaborate with internal teams, agencies, and franchisees in a fast-paced environment.

Qualifications

• 4 Year Degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 3-5 years of experience in communications, public relations, influencer marketing, social media, agency, or a related field.
• Strong attention to detail and organizational skills, with the ability to manage multiple traditional PR and influencer workstreams simultaneously.
• Working knowledge of media relations fundamentals, including pitching, press material development, media lists, product sampling, and coverage tracking.
• Working knowledge of influencer and creator campaign execution, including research, vetting, briefing, product seeding, content review, approvals, tracking, and reporting.
• Strong written and verbal communication skills, with the ability to develop clear materials aligned with brand voice.
• Strong interest in food, culture, consumer behavior, social platforms, creators, and trends relevant to Baskin-Robbins guests.
• Sound judgment and attention to brand safety, accuracy, disclosure requirements, and creator-brand fit.
• Ability to build collaborative relationships with agencies, creators, internal stakeholders, franchisees, media, and external partners.
• Proactive, dependable, and comfortable working in a fast-paced, always-on environment.

Responsibilities

• Traditional PR Support - Approximately 50%: Support the execution of PR programs, media outreach, press materials, campaign coordination, media lists, product sampling, event support, and coverage tracking.
• Influencer & Creator Support - Approximately 50%: Support influencer/creator programs from planning through reporting, including research, vetting, briefing, contracting coordination, seeding, approvals, tracking, and reporting.
• Local PR & Community Storytelling: Support local PR efforts across communities; identify franchisee and local stories; manage outreach and materials for openings, events, and partnerships.
• Writing & Materials Development: Draft and edit press releases, pitches, briefs, talking points, FAQs, and franchisee communications.
• Agency, Creator & Franchisee Coordination: Communicate with PR agencies, creators, talent reps, franchise partners, and internal stakeholders; track approvals and deliverables.
• Administrative & Budget Support: Maintain trackers, calendars, timelines, rosters; process invoices; assist with budget reconciliation.
• Insights, Measurement & Reporting: Monitor earned media and creator performance; gather results and derive learnings for future campaigns.

Skills

Media relations

Influencer marketing

Event coordination

Budget reconciliation

Timeline management

Vendor coordination

Strong written communication

Strong verbal communication

Collaboration

Education

Bachelor's degree in Communications or PR

Job description

The Baskin-Robbins PR team at Inspire in Canton, MA is seeking an Associate Manager, PR, Activation & Influencer to support national and local campaigns. You will help develop press materials, coordinate brand activations, and manage influencer initiatives, while ensuring smooth project execution.

You’ll track timelines, assist with invoicing and budgets, and collaborate with internal teams, agencies, and franchisees in a fast-paced environment.