Associate Public Relations Manager - Baskin-Robbins

IRB USA Inspire Resources; Boston (MA); On-site; USD 76,000 - 111,000; Full time

Job summary

The Baskin-Robbins PR team at Inspire in Canton, MA is seeking an Associate Manager, PR, Activation & Influencer to support national and local campaigns. You will help develop press materials, coordinate brand activations, and manage influencer initiatives, while ensuring smooth project execution.

You’ll track timelines, assist with invoicing and budgets, and collaborate with internal teams, agencies, and franchisees in a fast-paced environment.

Qualifications

• 4 Year Degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 3-5 years of experience in communications, public relations, influencer marketing, social media, agency, or a related field.
• Strong attention to detail and organizational skills, with the ability to manage multiple traditional PR and influencer workstreams simultaneously.
• Working knowledge of media relations fundamentals, including pitching, press material development, media lists, product sampling, and coverage tracking.
• Working knowledge of influencer and creator campaign execution, including research, vetting, briefing, product seeding, content review, approvals, tracking, and reporting.
• Strong written and verbal communication skills, with the ability to develop clear materials aligned with brand voice.
• Strong interest in food, culture, consumer behavior, social platforms, creators, and trends relevant to Baskin-Robbins guests.
• Sound judgment and attention to brand safety, accuracy, disclosure requirements, and creator-brand fit.
• Ability to build collaborative relationships with agencies, creators, internal stakeholders, franchisees, media, and external partners.
• Proactive, dependable, and comfortable working in a fast-paced, always-on environment.

Responsibilities

• Traditional PR Support - Approximately 50%: Support the execution of PR programs, media outreach, press materials, campaign coordination, media lists, product sampling, event support, and coverage tracking.
• Influencer & Creator Support - Approximately 50%: Support influencer/creator programs from planning through reporting, including research, vetting, briefing, contracting coordination, seeding, approvals, tracking, and reporting.
• Local PR & Community Storytelling: Support local PR efforts across communities; identify franchisee and local stories; manage outreach and materials for openings, events, and partnerships.
• Writing & Materials Development: Draft and edit press releases, pitches, briefs, talking points, FAQs, and franchisee communications.
• Agency, Creator & Franchisee Coordination: Communicate with PR agencies, creators, talent reps, franchise partners, and internal stakeholders; track approvals and deliverables.
• Administrative & Budget Support: Maintain trackers, calendars, timelines, rosters; process invoices; assist with budget reconciliation.
• Insights, Measurement & Reporting: Monitor earned media and creator performance; gather results and derive learnings for future campaigns.

Skills

Media relations

Influencer marketing

Event coordination

Budget reconciliation

Timeline management

Vendor coordination

Strong written communication

Strong verbal communication

Collaboration

Education

Bachelor's degree in Communications or PR

Job description

As Associate Manager, PR, Activation & Influencer, Baskin-Robbins, you will play a key support role in advancing Baskin-Robbins's external communications efforts, working closely with the brand team to help execute national and local PR programs. In this role, you'll support culturally relevant campaigns by assisting with earned media moments, developing press materials, coordinating brand activations, and helping manage influencer and creator initiatives. You will also serve as a key team coordinator, supporting day-to-day operations including managing timelines, tracking deliverables, assisting with invoicing and budget reconciliation, and ensuring seamless execution across projects. The ideal candidate is highly organized, detail-oriented, and proactive, with a strong interest in media, culture, and storytelling. You have a pulse on what resonates with consumers and communities, thrive in a fast-paced, always-on environment, bring a collaborative mindset, and are eager to support multiple stakeholders including internal teams, agencies, and franchisees. This role reports to the Director, Brand PR, and is based in Canton.

Responsibilities:

Traditional PR Support - Approximately 50%: Support the execution of Baskin-Robbins PR programs, including seasonal campaigns, menu innovation launches, partnerships, brand initiatives, and culturally relevant moments. Assist with media outreach, press materials, campaign coordination, media lists, product sampling, event support, and coverage tracking to help generate quality earned attention and strengthen brand relevance.

Influencer & Creator Support - Approximately 50%: Support influencer and creator programs from planning through reporting. Assist with creator research, identification and vetting; briefing and contracting coordination; product seeding and logistics; content review and approvals; campaign tracking; relationship management; and performance reporting. Help ensure creator partnerships are authentic to Baskin-Robbins, aligned with brand priorities, and executed on time and within scope.

Local PR & Community Storytelling: Support local PR efforts that elevate Baskin-Robbins in communities nationwide. Help identify franchisee, crew member, community impact, celebration, and local restaurant stories; maintain local media lists; and support outreach and materials for restaurant openings, local events, charitable initiatives, and community partnerships.

Writing & Materials Development: Draft and edit press releases, media pitches, campaign copy, creator briefs, talking points, FAQs, franchisee communications, local media materials, and recap documents. Ensure materials are clear, accurate, and aligned with Baskin-Robbins' brand voice and messaging.

Agency, Creator & Franchisee Coordination: Support day-to-day communication with PR and influencer agencies, creators, talent representatives, franchise partners, and internal stakeholders. Gather feedback, organize materials, track approvals, and keep deliverables and workstreams moving on schedule.

Administrative & Budget Support: Maintain campaign trackers, calendars, records, creator rosters, timelines, and status documents. Route materials for review, process invoices, support budget reconciliation, and help ensure projects remain organized and on track.

Insights, Measurement & Reporting: Monitor earned media, influencer, restaurant, consumer, and cultural trends. Gather campaign results, track coverage and creator performance, support recaps, and help identify learnings that can improve future traditional PR and influencer programs.

Requirements:

4 Year Degree in Communications, Public Relations, Marketing, Journalism, or related field

3-5 years of experience in communications, public relations, influencer marketing, social media, agency, or a related field

Strong attention to detail and organizational skills, with the ability to manage multiple traditional PR and influencer workstreams simultaneously

Working knowledge of media relations fundamentals, including pitching, press material development, media lists, product sampling, and coverage tracking

Working knowledge of influencer and creator campaign execution, including research, vetting, briefing, product seeding, content review, approvals, tracking, and reporting

Strong written and verbal communication skills, with the ability to develop clear materials aligned with brand voice

Strong interest in food, culture, consumer behavior, social platforms, creators, and trends relevant to Baskin-Robbins guests

Sound judgment and attention to brand safety, accuracy, disclosure requirements, and creator-brand fit

Ability to build collaborative relationships with agencies, creators, internal stakeholders, franchisees, media, and external partners

Proactive, dependable, and comfortable working in a fast-paced, always-on environment

Salary:

Salary: $75,646 - $110,861 per year The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.