Brand & Performance Copywriter | Storytelling that Converts

Superpower; San Francisco (CA); On-site; USD 125,000 - 130,000; Full time

Job summary

Superpower is seeking a versatile copywriter in San Francisco who can blend brand storytelling with direct-response writing to drive actions across the customer journey.

The role requires crafting messaging for campaigns, landing pages, emails, paid social, and video scripts, with a portfolio that spans brand and performance work. You will collaborate with Brand, Creative, and Growth to shape how Superpower sounds.

Qualifications

• 3–6 years of copywriting experience.
• Portfolio spanning brand/campaign and performance writing.
• Ability to simplify complex ideas into sharp language.
• Comfort writing from short headlines to longer scripts.

Responsibilities

• Translate campaign briefs into messaging across H1s, headlines, descriptions, taglines, and campaign copy.
• Write across channels including landing pages, email, paid social, and other performance creative.
• Script longer-form campaign films, founder videos, and branded content.
• Develop hooks, concepts, and messaging angles for performance creative.
• Balance emotional storytelling with persuasion and conversion.
• Partner closely with Brand, Creative, and Growth to evolve how Superpower sounds.

Skills

Copywriting

Brand storytelling

Performance writing

Campaign messaging

Job description

Superpower is seeking a versatile copywriter in San Francisco who can blend brand storytelling with direct-response writing to drive actions across the customer journey.

The role requires crafting messaging for campaigns, landing pages, emails, paid social, and video scripts, with a portfolio that spans brand and performance work. You will collaborate with Brand, Creative, and Growth to shape how Superpower sounds.