Brand Copywriter & Storytelling Lead (SEO)

'47; Westwood (MA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Brand building

Job summary

47 Brand is seeking a Copywriter to join our in-house creative team, crafting the voice across web, email, paid media and brand collateral. You will contribute ideas and deliver polished work, solo or with a team.

Collaborate with digital marketing to shape messages, develop product-led storytelling, create SEO-friendly catalog copy, and lead SEO for 47brand.com. Manage multiple projects in an agile workflow while staying on brand.

Qualifications

• 4 years of experience in advertising, copywriting, or in-house creative role.
• Bachelor's degree in English, Marketing, or Communications.
• Experience with consumer products brands.
• Proactive in nature—ability to solve problems, even when they are not fully defined.
• Ability to present creative process and sell creative ideas.
• Ability to work across multiple teams and department functions.
• Incredible attention to detail and superior organizational skills.
• Ability to work in a fast-paced environment with tight deadlines.

Responsibilities

• Work closely with the creative team to champion the '47 Brand voice in support of the overall marketing vision and business objectives
• Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
• Create brand messaging for product-led storytelling that simply and strongly explains the
• Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results
• Provide a range of concepts for A/B testing that deliver on creative briefs
• Embrace a data-driven approach to apply learnings and improve campaign performance
• Deliver work in an agile workflow, managing priorities and multiple projects at once
• Creative evolution- stay up to date with branding and advertising in all facets
• Write catalogue product copy for seasonal catalogues
• Lead SEO optimization for 47brand.com
• Micro Catalog copy, explain the reasoning and mood boards of collections

Skills

Copywriting

Advertising experience

In-house creative

Problem solving

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in English, Marketing, or Communications

Job description

47 Brand is seeking a Copywriter to join our in-house creative team, crafting the voice across web, email, paid media and brand collateral. You will contribute ideas and deliver polished work, solo or with a team.

Collaborate with digital marketing to shape messages, develop product-led storytelling, create SEO-friendly catalog copy, and lead SEO for 47brand.com. Manage multiple projects in an agile workflow while staying on brand.