Brand Partnerships Lead: Emerging & Celebrity Brands

iHerb Inc.; Irvine, Northern (CA, KY); Hybrid; USD 77,000 - 115,000; Full time

Job summary

iHerb Inc. in Irvine, CA is seeking a Brand Partnerships Manager for Emerging & Celebrity Brands to identify high-potential brands, lead end-to-end launches, and accelerate growth through strategic partnerships across iHerb’s global platform.

You will collaborate with Merchandising, Marketing, Creative, and Global Channel teams to drive campaigns, optimize performance, and deliver compelling launch experiences that resonate with customers worldwide.

Qualifications

• Proven experience launching brands or products, ideally with emerging or celebrity-backed brands.
• Strong go-to-market strategy and brand incubation within e-commerce or retail.
• Excellent project management and communication skills, with ability to lead cross-functional launch initiatives.
• Analytical mindset with experience tracking and optimizing launch and campaign performance.
• Strong storytelling instincts and understanding of cultural and consumer trends.
• Passion for wellness, beauty, and lifestyle categories a plus.

Responsibilities

• Identify, evaluate, and onboard emerging and celebrity-led brands with high growth potential.
• Own end-to-end launch strategies and go-to-market plans for new brands.
• Collaborate with Marketing, Creative and Global Channel teams to develop high-impact campaigns.
• Manage relationships with brand partners from onboarding through post-launch optimization.
• Coordinate with Communications for launch moments, influencer activations, and PR.
• Partner with Product and Commercial Ops to build launch experiences and content.
• Monitor performance and provide insights to optimize campaigns and growth.
• Serve as central hub across functions to ensure seamless global launches.

Skills

Brand partnerships

Go-to-market strategy

Project management

Analytical mindset

Storytelling

Wellness/beauty/lifestyle knowledge

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Workspace

Asana

Job description

iHerb Inc. in Irvine, CA is seeking a Brand Partnerships Manager for Emerging & Celebrity Brands to identify high-potential brands, lead end-to-end launches, and accelerate growth through strategic partnerships across iHerb’s global platform.

You will collaborate with Merchandising, Marketing, Creative, and Global Channel teams to drive campaigns, optimize performance, and deliver compelling launch experiences that resonate with customers worldwide.