Brand Partnerships Manager, Emerging Brands

iHerb Inc.; Irvine, Northern (CA, KY); Hybrid; USD 77,000 - 115,000; Full time

Job summary

iHerb Inc. in Irvine, CA is seeking a Brand Partnerships Manager for Emerging & Celebrity Brands to identify high-potential brands, lead end-to-end launches, and accelerate growth through strategic partnerships across iHerb’s global platform.

You will collaborate with Merchandising, Marketing, Creative, and Global Channel teams to drive campaigns, optimize performance, and deliver compelling launch experiences that resonate with customers worldwide.

Qualifications

• Proven experience launching brands or products, ideally with emerging or celebrity-backed brands.
• Strong go-to-market strategy and brand incubation within e-commerce or retail.
• Excellent project management and communication skills, with ability to lead cross-functional launch initiatives.
• Analytical mindset with experience tracking and optimizing launch and campaign performance.
• Strong storytelling instincts and understanding of cultural and consumer trends.
• Passion for wellness, beauty, and lifestyle categories a plus.

Responsibilities

• Identify, evaluate, and onboard emerging and celebrity-led brands with high growth potential.
• Own end-to-end launch strategies and go-to-market plans for new brands.
• Collaborate with Marketing, Creative and Global Channel teams to develop high-impact campaigns.
• Manage relationships with brand partners from onboarding through post-launch optimization.
• Coordinate with Communications for launch moments, influencer activations, and PR.
• Partner with Product and Commercial Ops to build launch experiences and content.
• Monitor performance and provide insights to optimize campaigns and growth.
• Serve as central hub across functions to ensure seamless global launches.

Skills

Brand partnerships

Go-to-market strategy

Project management

Analytical mindset

Storytelling

Wellness/beauty/lifestyle knowledge

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Workspace

Asana

Job description

Brand Partnerships Manager, Emerging Brands

Irvine, California, United States of America Corporate R106934 Posted 13/07/2026

For A Better You

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.

We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.

Job Summary

The Brand Partnerships Manager (Emerging & Celebrity Brands) will play a key role in building and scaling iHerb’s portfolio of emerging and celebrity-led brands, with a strong focus on successful brand launches. This role is responsible for identifying high-potential new and celebrity-backed brands, leading end-to-end launch strategies, and accelerating growth through impactful partnerships and go-to-market execution across iHerb’s global platform.

Job Expectations

Identify, Evaluate, and Launch Emerging & Celebrity Brands: Partner closely with Merchandising to source, assess, and onboard emerging and celebrity-led brands with high growth potential. Lead launch readiness planning, ensuring brands are positioned for successful debut on iHerb across key markets.

End-to-End Brand Launch Strategy: Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth.

Campaign Development and Execution: Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns that amplify brand launches, drive awareness, and convert new customer - leveraging the unique storytelling of emerging and celebrity brands.

Partnership and Relationship Management: Serve as the primary Marketing point of contact for emerging and celebrity brand partners, managing relationships from onboarding through post-launch optimization. Ensure alignment on launch goals, performance KPIs, and long-term growth strategies.

Media, PR, and Launch Moments: Work closely with Communications to create compelling launch moments, including press coverage, influencer activations, and PR strategies that maximize visibility for new and celebrity-backed brands on iHerb.

Website Experience and Launch Merchandising: Partner with Product and Commercial Operations to build best-in-class launch experiences, including dedicated landing pages, optimized merchandising, and compelling content that drives discovery and conversion during critical launch windows.

Performance Tracking and Optimization: Monitor launch and post-launch performance, analyzing key metrics to identify opportunities for optimization. Provide actionable insights to improve campaign effectiveness, customer acquisition, and retention.

Cross-Functional Launch Coordination: Act as the central hub across Merchandising, Marketing, Creative, and Commercial Operations to ensure seamless execution of brand launches and ongoing campaigns across global markets.

Portfolio Growth and Innovation: Continuously identify new emerging and celebrity brand opportunities, with a focus on trends, cultural relevance, and whitespace in wellness, beauty, and lifestyle categories. Drive innovation in how iHerb brings new brands to market.

The duties and responsibilities described above may only partially describe this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities

Required:

• Proven experience launching brands or products, ideally with emerging or celebrity-backed brands


• Strong understanding of go-to-market strategy and brand incubation within e-commerce or retail


• Excellent project management and communication skills, with the ability to lead cross-functional launch initiatives


• Analytical mindset with experience tracking and optimizing launch and campaign performance


• Strong storytelling instincts and understanding of cultural and consumer trends


• Passion for wellness, beauty, and lifestyle categories a plus

Technical & Platform Proficiency

• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana


• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.


• 7+ years of experience in brand partnerships, influencer marketing, or related roles within consumer goods, retail, or e-commerce.


• Experience working with emerging brands, startups, or celebrity/influencer-led businesses strongly preferred

Education Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).

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Compensation

The expected salary range for this role is $77,234 - $115,000. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.