Brand Partnerships & Experiential Manager

WM Partner's Portfolio Companies; United States; Hybrid; USD 95.000 - 110.000; Vollzeit

Benefits dieser Stelle

Comprehensive Health Benefits

401K with generous match

Paid Time Off and Holidays

Telemedicine & EAP resources

Paid Parental Leave

Disability insurance

Zusammenfassung

Jade Leaf Matcha in the United States is seeking an Events & Partnerships Manager to bring brand collaborations to life, drive culturally relevant activations, and lead shopper marketing programs that boost in‑store visibility.

You will report to the Marketing Manager and own three areas: strategic partnerships, tentpole events like National Matcha Day, and retail activation calendars, delivering activations on time and within budget.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or equivalent relevant experience.
• 5+ years of experience in brand marketing, partnerships, experiential marketing, shopper marketing, or related CPG roles.
• Experience developing and executing brand partnerships, collaborations, events, or experiential programs.
• Strong understanding of retail marketing and shopper activation, with experience supporting displays and retailer programs.
• Ability to identify strategic partners, negotiate terms, and manage programs from idea to execution.
• Excellent project management with ability to manage multiple cross-functional initiatives.
• Strong strategic and creative judgment with interest in culture and trends.
• Excellent communication and relationship-building skills.
• Willingness to travel and work occasional evenings or weekends.

Aufgaben

• Identify, evaluate, and execute high-impact collaborations with complementary brands across food & beverage, wellness, fitness, beauty, fashion, hospitality, entertainment, and lifestyle.
• Manage retail product collaborations from initial partner identification and concept development through commercialization and launch, coordinating closely with sales, product development, operations, creative, and external partners.
• Manage Jade Leaf's annual consumer activation calendar, including planning and execution of tentpole moments such as National Matcha Day.
• Plan and execute high-visibility consumer experiences including pop-ups, sampling programs, festivals, cultural events, retail activations, cafe experiences, and other experiential brand moments.
• Develop mutually beneficial marketing partnerships that introduce Jade Leaf and the matcha category to new audiences, channels, communities, and consumption occasions.
• Manage partner relationships and coordinate integrated activation plans, ensuring each collaboration is supported across social, PR, influencers, retail, eCommerce, content, and experiential touchpoints where appropriate.
• Manage program budgets, timelines, agencies, vendors, contracts, and cross-functional workstreams within approved parameters to ensure activations and partnerships are delivered on strategy, on budget, and on time.
• Track, analyze, and report on partnership, activation, and shopper marketing performance across reach, engagement, earned media, trial, retail execution, incremental sales, and brand-building KPIs; capture learnings to continuously improve future programs.
• Support shopper marketing strategy and execution in partnership with Sales, including in-store activations, retail displays, point-of-sale materials, secondary merchandising, and retailer-specific programming.

Kenntnisse

Brand marketing

Partnerships

Experiential marketing

Shopper marketing

Project management

Communication

Ausbildung

Bachelor’s degree in Marketing

Marketing, Business, Communications

Jobbeschreibung

Jade Leaf Matcha in the United States is seeking an Events & Partnerships Manager to bring brand collaborations to life, drive culturally relevant activations, and lead shopper marketing programs that boost in‑store visibility.

You will report to the Marketing Manager and own three areas: strategic partnerships, tentpole events like National Matcha Day, and retail activation calendars, delivering activations on time and within budget.