Brand Partnerships & Events Lead (Hybrid)

Vega; United States; Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401K with match

Paid time off and holidays

Telemedicine & EAP

Parental leave

Disability insurance

BeWell Funds

Product discounts

Job summary

Jade Leaf Matcha is seeking an Events & Partnerships Manager to drive culturally relevant brand collaborations, major consumer activations, and shopper marketing programs. You will report to the Marketing Manager and coordinate with sales, product development, operations, creative, and external partners to expand Jade Leaf’s visibility and impact.

You’ll identify partners, manage collaborations through launch, and drive annual activation calendars, including tentpole events like National Matcha

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or equivalent relevant experience.
• 5+ years of experience in brand marketing, partnerships, experiential marketing, shopper marketing, or related CPG role.
• Proven ability to develop and execute brand partnerships and experiential programs.
• Strong understanding of retail marketing and shopper activation.
• Ability to manage multiple cross-functional initiatives, budgets, and agencies.

Responsibilities

• Identify, evaluate, and execute high-impact collaborations across food & beverage, wellness, fashion, and lifestyle.
• Manage retail product collaborations from concept to launch with cross-functional teams.
• Coordinate Jade Leaf's annual consumer activation calendar and tentpole events.
• Plan and execute high-visibility consumer experiences and pop-ups.
• Develop marketing partnerships to reach new audiences and occasions.

Skills

Brand marketing

Partnerships

Experiential marketing

Shopper marketing

CPG experience

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Jade Leaf Matcha is seeking an Events & Partnerships Manager to drive culturally relevant brand collaborations, major consumer activations, and shopper marketing programs. You will report to the Marketing Manager and coordinate with sales, product development, operations, creative, and external partners to expand Jade Leaf’s visibility and impact.

You’ll identify partners, manage collaborations through launch, and drive annual activation calendars, including tentpole events like National Matcha