Brand Partnerships & Events Lead

Wellmore Holdings, Inc.; United States; Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Comprehensive Health Benefits

401K with employer match

Paid Time Off & Holidays

Telemedicine & EAP resources

Parental Leave

Job summary

Jade Leaf Matcha is seeking an Events & Partnerships Manager to drive brand partnerships, consumer activations, and shopper marketing programs. You will report to the Marketing Manager and oversee collaborations, retail product partnerships, and an activation calendar.

In this hybrid role, you’ll build cross-functional plans with sales, product development, operations, and creative teams, managing budgets and timelines while expanding Jade Leaf’s reach across national retailers and consumer

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent experience.
• 5+ years in brand marketing, partnerships, experiential marketing, or shopper marketing.
• Proven ability to develop and execute brand partnerships and events.

Responsibilities

• Identify, evaluate, and execute high-impact collaborations across food & beverage, wellness, and lifestyle.
• Manage retail product collaborations from concept through launch with cross-functional teams.
• Manage Jade Leaf's annual consumer activation calendar, including National Matcha Day.
• Plan and execute high-visibility consumer experiences such as pop-ups and festivals.
• Develop partnerships to broaden Jade Leaf’s audience and brand affinity.
• Coordinate activation plans across social, PR, influencers, retail, ecommerce, and content.
• Oversee budgets, timelines, agencies, and vendors to deliver on strategy and scope.
• Track performance metrics and apply learnings to future programs.
• Support shopper marketing strategy and in-store activations with Sales.

Skills

Brand marketing

Partnerships

Experiential marketing

Shopper marketing

Project management

Budget management

Cross-functional collaboration

Event planning

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Jade Leaf Matcha is seeking an Events & Partnerships Manager to drive brand partnerships, consumer activations, and shopper marketing programs. You will report to the Marketing Manager and oversee collaborations, retail product partnerships, and an activation calendar.

In this hybrid role, you’ll build cross-functional plans with sales, product development, operations, and creative teams, managing budgets and timelines while expanding Jade Leaf’s reach across national retailers and consumer