Brand Partnerships & Events Lead (Hybrid/Remote)

Careers with WM Partners' Portfolio Companies; Oregon; Ibrido; USD 95.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

401K with match

Paid time off

Telemedicine & EAP

Parental leave

Disability insurance

Wellness funds

Employee referral program

Free product across brands

Descrizione del lavoro

Jade Leaf Matcha is seeking an Events & Partnerships Manager to lead culturally relevant collaborations, tentpole events, and shopper marketing programs. You will report to the Marketing Manager and partner across sales, product, and creative teams to activate brand partnerships at retail and in-store experiences.

The role focuses on retail collaborations, consumer activations, and calendar management to grow brand visibility and category affinity, with travel and occasional after-hours work

Competenze

• Bachelor's degree in Marketing, Business, Communications, or equivalent relevant experience.
• 5+ years of experience in brand marketing, partnerships, experiential marketing, shopper marketing, or a related CPG / consumer brand role.
• Proven experience developing and executing brand partnerships, collaborations, events, or experiential programs that drive measurable consumer and business impact.

Mansioni

• Identify, evaluate, and execute high-impact collaborations with complementary brands across food & beverage, wellness, fitness, beauty, fashion, hospitality, entertainment, and lifestyle.
• Manage retail product collaborations from initial partner identification and concept development through commercialization and launch, coordinating closely with sales, product development, operations, creative, and external partners.
• Manage Jade Leaf's annual consumer activation calendar, including planning and execution of tentpole moments such as National Matcha Day.
• Plan and execute high-visibility consumer experiences including pop-ups, sampling programs, festivals, cultural events, retail activations, cafe experiences, and other experiential brand moments.
• Develop mutually beneficial marketing partnerships that introduce Jade Leaf and the matcha category to new audiences, channels, communities, and consumption occasions.
• Manage partner relationships and coordinate integrated activation plans, ensuring each collaboration is supported across social, PR, influencers, retail, eCommerce, content, and experiential touchpoints where appropriate.
• Manage program budgets, timelines, agencies, vendors, contracts, and cross-functional workstreams within approved parameters to ensure activations and partnerships are delivered on strategy, on budget, and on time.
• Track, analyze, and report on partnership, activation, and shopper marketing performance across reach, engagement, earned media, trial, retail execution, incremental sales, and brand-building KPIs; capture learnings to continuously improve future programs.
• Support shopper marketing strategy and execution in partnership with Sales, including in-store activations, retail displays, point-of-sale materials, secondary merchandising, and retailer-specific programming.

Conoscenze

Brand marketing

Partnerships

Experiential marketing

Shopper marketing

Project management

Negotiation

Communication

Travel

Formazione

Bachelor's degree

Descrizione del lavoro

Jade Leaf Matcha is seeking an Events & Partnerships Manager to lead culturally relevant collaborations, tentpole events, and shopper marketing programs. You will report to the Marketing Manager and partner across sales, product, and creative teams to activate brand partnerships at retail and in-store experiences.

The role focuses on retail collaborations, consumer activations, and calendar management to grow brand visibility and category affinity, with travel and occasional after-hours work