Brand Operations Lead - Multi-Brand Programs & Growth

Choice Hotels International, Inc.; North Bethesda, Northern (MD, KY); Hybrid; USD 114,000 - 135,000; Full time

Job summary

Choice Hotels International, Inc. is seeking a Brand Operations Senior Manager to lead development and execution of priority brand programs across a multi-brand portfolio.

You translate strategy into scalable experiences, guiding pilots, governance, and measurement with a focus on guest satisfaction and owner/operator value. You will collaborate with finance, analytics, and field teams, manage cross-functional workstreams, and craft leadership-ready materials to align stakeholders, ensure

Qualifications

• 5+ years of experience in hospitality or brand/program management with ownership of complex initiatives.
• Experience leading cross-functional programs from concept to implementation and measurement.
• Hotel operations or franchise/multi-brand environment experience preferred.
• Experience in franchise, multi-brand, or distributed operating environments preferred.

Responsibilities

• Lead development, planning, execution, and optimization of priority brand programs with clear scopes, timelines, and success measures.
• Evaluate opportunities using feasibility, guest impact, owner value, and financial considerations.
• Lead end-to-end pilots, scope definition, stakeholder coordination, and implementation readiness.
• Partner with Finance and Analytics to establish measurement plans and assess ROI and ownership costs.
• Independently manage multiple cross-functional workstreams with governance and risk management.
• Maintain visibility into program performance and communicate progress, risks, and blockers.
• Develop implementation and communication strategies, toolkits, training, and leadership materials.
• Serve as senior point of contact for field teams, operators, vendors, and internal partners.
• Support brand standards, guidelines, budget guidance, and related documentation.

Skills

PowerPoint

Excel

Word

Outlook

SharePoint

OneDrive

Project mgmt

Data analysis

ROI considerations

AI productivity

Communication

Stakeholder

Leadership

Strategic thinking

Education

Bachelor’s degree

PM certification (PMP)

Tools

PowerPoint

Excel

Word

Outlook

SharePoint

OneDrive

Job description

Choice Hotels International, Inc. is seeking a Brand Operations Senior Manager to lead development and execution of priority brand programs across a multi-brand portfolio.

You translate strategy into scalable experiences, guiding pilots, governance, and measurement with a focus on guest satisfaction and owner/operator value. You will collaborate with finance, analytics, and field teams, manage cross-functional workstreams, and craft leadership-ready materials to align stakeholders, ensure