Brand Operations Senior Manager

Choice Hotels International, Inc.; North Bethesda, Northern (MD, KY); Hybrid; USD 114,000 - 135,000; Full time

Job summary

Choice Hotels International, Inc. is seeking a Brand Operations Senior Manager to lead development and execution of priority brand programs across a multi-brand portfolio.

You translate strategy into scalable experiences, guiding pilots, governance, and measurement with a focus on guest satisfaction and owner/operator value. You will collaborate with finance, analytics, and field teams, manage cross-functional workstreams, and craft leadership-ready materials to align stakeholders, ensure

Qualifications

• 5+ years of experience in hospitality or brand/program management with ownership of complex initiatives.
• Experience leading cross-functional programs from concept to implementation and measurement.
• Hotel operations or franchise/multi-brand environment experience preferred.
• Experience in franchise, multi-brand, or distributed operating environments preferred.

Responsibilities

• Lead development, planning, execution, and optimization of priority brand programs with clear scopes, timelines, and success measures.
• Evaluate opportunities using feasibility, guest impact, owner value, and financial considerations.
• Lead end-to-end pilots, scope definition, stakeholder coordination, and implementation readiness.
• Partner with Finance and Analytics to establish measurement plans and assess ROI and ownership costs.
• Independently manage multiple cross-functional workstreams with governance and risk management.
• Maintain visibility into program performance and communicate progress, risks, and blockers.
• Develop implementation and communication strategies, toolkits, training, and leadership materials.
• Serve as senior point of contact for field teams, operators, vendors, and internal partners.
• Support brand standards, guidelines, budget guidance, and related documentation.

Skills

PowerPoint

Excel

Word

Outlook

SharePoint

OneDrive

Project mgmt

Data analysis

ROI considerations

AI productivity

Communication

Stakeholder

Leadership

Strategic thinking

Education

Bachelor’s degree

PM certification (PMP)

Tools

PowerPoint

Excel

Word

Outlook

SharePoint

OneDrive

Job description

**JOB SUMMARY** The **Brand Operations Senior Manager** leads the development, implementation, and continuous improvement of brand programs that translate strategy into consistent, executable hotel experiences across a multi-brand portfolio. This senior individual contributor independently leads multiple complex initiatives from concept through implementation and measurement, combining strategic thinking, operational expertise, data, and financial considerations to strengthen the guest experience and support owner and operator performance. The role evaluates opportunities, develops recommendations, leads pilots and implementation planning, and drives alignment across internal and external stakeholders. As a trusted partner to internal teams, field leaders, franchisees, hotel operators, vendors, and senior stakeholders, this position operates with a high degree of autonomy, judgment, accountability, and follow-through.**RESPONSIBILITIES** * Lead the development, planning, execution, and ongoing optimization of priority brand programs aligned with annual and multi-year brand objectives, translating strategy and insights into clear scopes, requirements, timelines, deliverables, ownership, implementation plans, and success measures.* Evaluate program opportunities using operational feasibility, scalability, guest impact, owner and operator value, financial considerations, and alignment with brand strategy to develop clear recommendations.* Lead end-to-end pilots and tests, including scope definition, property and stakeholder coordination, vendor management, issue resolution, field feedback, implementation readiness, measurement, and post-pilot recommendations.* Partner with Finance, Analytics, and other cross-functional teams to establish measurement plans, synthesize qualitative and quantitative insights, and evaluate return on investment and cost-of-ownership considerations.* Independently lead multiple concurrent cross-functional workstreams by developing integrated project plans, establishing governance and decision points, aligning stakeholders, managing dependencies and risks, and escalating issues with clear options and recommendations.* Maintain transparent and current visibility into program performance and proactively communicate progress, decisions, risks, delays, dependencies, and blockers to appropriate stakeholders.* Develop and coordinate implementation and communication strategies, including toolkits, guidance, reporting, training and socialization plans, stakeholder communications, and concise leadership-ready materials.* Serve as a senior point of contact for field teams, franchisees, hotel operators, vendors, and internal partners, resolving program questions and connecting stakeholders with appropriate resources as needed.* Support the development, audit, and maintenance of brand standards, guidelines, fee schedules, budget guidance, vendor materials, and related documentation to promote consistency, quality, accuracy, and version control.**QUALIFICATIONS** *Employment Experience* * 5+ years of relevant experience in hospitality, brand management, hotel operations, consulting, product or program management, or a related field, with demonstrated ownership of complex initiatives.* Demonstrated experience leading complex, cross-functional programs from concept through implementation, measurement, and continuous improvement.* Hotel operations experience and broad knowledge of rooms, food and beverage, and front- and back-of-house operations preferred.* Experience working within a franchise, multi-brand, or distributed operating environment strongly preferred. *Technical Skills* * Advanced proficiency in Microsoft PowerPoint, Excel, Word, and Outlook, with familiarity working in SharePoint and OneDrive environments.* Strong project and portfolio management capabilities, including integrated work plans, governance, risk and dependency tracking, status reporting, and implementation planning.* Ability to use consumer, operational, and financial data, business cases, and return-on-investment or cost considerations to develop recommendations and support decision-making.* Ability and interest in responsibly using AI-enabled productivity tools to improve work quality, efficiency, and effectiveness.*Additional Skills & Competencies* * Strategic thinking combined with strong execution discipline and the ability to operate effectively through ambiguity and shifting priorities.* Excellent written and verbal communication skills, with the ability to develop concise, executive-ready materials tailored to varied audiences.* Strong organization, attention to detail, quality control, and follow-through, with a proactive approach to identifying and addressing risks, inconsistencies, delays, and blockers.* Sound judgment, curiosity, creativity, and problem-solving skills, with the ability to develop clear options and actionable recommendations.* Demonstrated ability to lead through influence, build alignment across diverse stakeholder groups, and maintain momentum across multiple concurrent workstreams. *Education Requirements* * Bachelor’s degree in business, marketing, hospitality, or a related field,or equivalent combination of education and relevant work experience.* Formal project management training or certification, such as PMP, preferred but not required. **SALARY RANGE** The salary range for this position is $114,000 - $135,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).