Consumer Product Marketing Manager

Meta; San Francisco (CA); On-site; USD 158,000 - 223,000; Full time

Job summary

An established industry player is seeking a skilled Consumer Product Marketing Manager to join their dynamic team. In this pivotal role, you will influence product strategies and lead marketing initiatives for products used by billions globally. Your expertise in consumer-driven insights and project management will be essential in executing go-to-market strategies and driving product adoption. This innovative company is at the forefront of technology, creating immersive experiences that connect people and communities. If you have a passion for marketing and a knack for solving complex problems, this opportunity is perfect for you.

Qualifications

• 10+ years of experience in marketing with a focus on product marketing.
• Experience with consumer-facing product launches and campaigns.

Responsibilities

• Influence product strategies and positioning using data and insights.
• Develop and execute go-to-market strategies with cross-functional partners.

Skills

Product Marketing

Project Management

Consumer GTM Strategies

Analytical Skills

Cross-functional Collaboration

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Creativity Discipline

Job description

We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses worldwide across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will drive complex cross-company initiatives and influence product strategies and positioning for target audiences. This role involves leading go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners at various levels throughout the company. If you are a marketer with creativity, analytical skills, and experience leading complex projects in deadline-focused environments, and care about connecting consumers with great products, we'd like to connect with you.

Consumer Product Marketing Manager Responsibilities:

1. Influence and shape product strategies, positioning, and narratives through data and insights, collaborating closely with research, product, communications, and policy teams.
2. Develop and execute go-to-market strategies, including setting goals, success metrics, asset development, and integrated launch planning with cross-functional partners.
3. Partner with brand and integrated marketing teams on outbound marketing and advertising strategies to drive awareness, adoption, and long-term engagement.
4. Address complex problems with a strategy-driven approach, providing thoughtful recommendations and action plans.

Minimum Qualifications:

• 10+ years of full-time experience in Marketing.
• Direct experience in Product Marketing, working closely with Product teams.
• Experience with consumer GTM strategies based on consumer insights.
• Experience with consumer-facing product launches and campaigns.
• Experience collaborating with Product, Marketing, Policy, and Communications teams at all management levels, both internally and externally.
• Proven ability to develop and execute analytically rigorous marketing campaigns, both online and offline.
• Experience presenting to executives and cross-functional teams.
• Project management experience.

Preferred Qualifications:

• Bachelor's Degree in Business, Marketing, or related creative disciplines.
• Experience in the internet or technology industry.
• International experience.
• Copywriting skills.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook's launch in 2004 to apps like Messenger, Instagram, and WhatsApp, Meta empowers billions globally. We are advancing toward immersive experiences like augmented and virtual reality to shape the future of social technology. Our team members help create a future beyond current digital connections—beyond screens, distance, and physical limits.

Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics. We consider qualified applicants with criminal histories, consistent with applicable laws. Meta participates in the E-Verify program where required. We may use AI and machine learning in our hiring process.

We are committed to providing reasonable accommodations for candidates with disabilities. If needed, please contact us at [e-mail].

Salary range: $158,000/year to $223,000/year + bonus + equity + benefits. Compensation is based on skills, experience, and location. Benefits details are available on our website.