Product Marketing Manager - Wearables, Lifecycle

Meta; Burlingame (CA); On-site; USD 128,000 - 186,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager for Wearables. This role focuses on developing lifecycle marketing strategies that enhance customer retention and engagement. You'll work closely with cross-functional teams to create effective communication across various channels, ensuring customers are educated and delighted. With the exciting growth of innovative products like Ray-Ban Smart Glasses, this position offers a unique opportunity to shape the future of wearable technology. If you're passionate about marketing and technology, this is the perfect chance to make a significant impact.

Qualifications

• 7+ years in product marketing or lifecycle marketing.
• Experience with cross-functional teams and data analysis.
• Strong communication skills for presentations.

Responsibilities

• Develop lifecycle marketing strategies for wearables.
• Partner with Data Science to enhance customer engagement.
• Create customer-centric programs across multiple channels.

Skills

Product Marketing

Lifecycle Marketing

CRM

Data Analysis

Cross-functional Leadership

Effective Communication

Education

Bachelor's Degree

MS/MBA Degree

Job description

Product Marketing Manager - Wearables, Lifecycle

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Product Marketing Manager - Wearables, Lifecycle

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This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$128,000.00/yr - $186,000.00/yr

It’s an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta Smart Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. With loads of new software capabilities each month, Ray-Ban Meta Smart Glasses just keep getting better. As our customer base grows, we need a PMM to join our team to build the lifecycle strategy from the ground up.We’re looking for a Product Marketing Manager to join our Post-Purchase team. You will build lifecycle marketing strategies for Wearables focused on education, feature discovery, retention, and engagement. You’ll partner closely with marketing and product to understand the key moments in the customer journey, and deliver valuable and effective communications across a mix of channels including email, push, Meta View app, Ray-Ban Meta audio cues, and other Meta channels. In partnership with our Data Science team, you’ll identify key behavioral signals and accompanying customer experiences that increase retention and engagement. In this role, you’ll join a team of In-Market Wearables PMMs, working in service of accelerating the next phase of growth for Meta Wearables world wide.

Product Marketing Manager - Wearables, Lifecycle Responsibilities:

• Develop lifecycle program for wearables from the ground up including building acquisition, activation, retention, and engagement programs.
• Partner closely with Data Science and Marketing teams to identify key moments across the customer journey that educate, delight, and engage our customers.
• Partner with Product Marketing peers to support on-going discovery, education, and engagement with experiences as they continuously improve.
• Partner with growth functions across Product, Marketing and PMM to turn customers into advocates with their friends and family.
• Deliver cross-channel, customer-centric programs focused on retention and engagement.
  
  

Minimum Qualifications:

• 7+ years of professional experience in product marketing, lifecycle marketing, or CRM.
• Experience leading projects that are highly cross-functional and require both quantitative and qualitative thinking.
• Experience synthesizing qualitative and quantitative insights to inform strategy.
• Experience working with cross functional, matrixed teams with high degrees of ambiguity.
• Effective communication skills and experience creating documents and presentations.
• Experience with global products, consumer tech, or Consumer Packaged Goods brands that continuously evolve and need on-going customer education and lifecycle management.
• Bachelors degree.
  
  

Preferred Qualifications:

• Product marketing, lifecycle marketing, or CRM experience with a track record of driving business growth.
• Experience managing across a portfolio of products from leading initiatives that work across a multi-product portfolio and on any one product.
• Experience driving initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.
• 7+ years of professional experience in product marketing and/or technology.
• MS/MBA degree or equivalent experience.
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$128,000/year to $186,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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