In-App Marketing Manager, Creators

Meta; San Francisco (CA); On-site; USD 122,000 - 176,000; Full time

Job summary

An innovative firm is seeking an experienced In-App Marketing Manager to enhance its creator marketing team. This role involves crafting and executing digital marketing strategies that resonate with creators across platforms like Instagram and Facebook. The ideal candidate will thrive in a fast-paced environment, leveraging data-driven insights to optimize campaigns and foster creator engagement. Join a passionate team dedicated to redefining marketing approaches and making a significant impact in the creator economy. If you're ready to take on this exciting challenge and contribute to groundbreaking initiatives, this opportunity is for you.

Benefits

Health Insurance

Retirement Plan

Remote Work Flexibility

Professional Development Opportunities

Wellness Programs

Qualifications

• 7+ years of experience in growth and digital marketing required.
• Experience with A/B testing and campaign performance evaluation.

Responsibilities

• Lead in-app marketing strategy development for creator programs.
• Build and optimize online channels for effective marketing.

Skills

Growth Marketing

Digital Marketing

Email Marketing

Influencer Marketing

A/B Testing

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

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This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$122,000.00/yr - $176,000.00/yr

We're looking for an experienced In-App Marketing Manager to join our growing creator marketing team, and support our global creators. As an In-App Marketing Manager for Creators, you will play a key role in amplifying our vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you'll build and execute digital marketing campaigns to reach creators on Instagram, Facebook and Threads with tailored guidance and best practices that inspire creator action and growth. This individual will leverage internal (i.e. on-platform notifications and Newsfeed ads) and external tools (Salesforce Marketing Cloud) to manage global campaigns that help thousands of partners meet their desired outcomes on Meta. Ideal candidates love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced environment.

In-App Marketing Manager, Creators Responsibilities:

• Define and lead end-to-end development of in-app marketing strategy for creator programs - that meet our short and long-term business goals.
• Build, manage, and optimize multiple online channels (email, on-platform notifications, etc.).
• Develop and share digital marketing best practices, plus bring continuous innovation to build effective campaigns.
• Design and implement test plans (eg. A/B and multivariate) to measure the effectiveness of marketing campaigns, providing data-driven insights to inform future campaign optimization.
• Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
• Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution.
  
  

Minimum Qualifications:

• 7+ years of experience in growth marketing, digital marketing, email marketing, influencer marketing, or equivalent
• Experience in building digital marketing campaigns (using Email, Facebook Ads, In-product nudges, etc.)
• Experience with A/B testing, measurement and channel optimization
• Experience working directly with Data Science and evaluating campaign performance
• Experience in leading and working in matrixed teams and organizations
• Analytical and performance-driven marketing experience
  
  

Preferred Qualifications:

• Working in a fast-paced and ambiguous environment
• Experience in Salesforce Data Cloud and Marketing Cloud
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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