Brand Marketing Manager V

Linda Werner & Associates; Anaheim (CA); Remote; USD 85,000 - 120,000; Full time

Job summary

A leading company in the branding industry is seeking a Brand Marketing Manager to enhance brand awareness and ensure consistency across marketing channels. This role involves full-funnel campaign planning, measurement and analysis, and cross-functional collaboration with internal teams to execute brand initiatives effectively. Ideal candidates will possess a strong background in brand management, combined with analytical skills and a passion for driving brand performance.

Benefits

Dental insurance

Health insurance

Health savings account

Life insurance

Paid time off

Retirement plan

Vision insurance

Qualifications

• 8+ years of experience in brand management or brand marketing.
• Proven ability to develop and execute impactful brand strategies.
• Strong understanding of brand positioning and storytelling.

Responsibilities

• Champion the brand's mission and drive business growth.
• Execute brand messaging strategies across marketing channels.
• Develop and track KPIs to assess campaign effectiveness.

Skills

Brand management

Strategic planning

Communication

Project management

Analytical skills

Education

BA / BS degree or equivalent professional experience

Job description

Summary : Brand Storytelling Champion the brand's mission and positioning to drive business growth and enhance brand awareness. Ensure a consistent and compelling brand voice across all marketing channels. Support strategic positioning and external messaging for go-to-market execution of feature launches, ensuring alignment with broader business objectives.Full-Funnel Campaign Planning & Execution Execute brand messaging strategies across awareness, consideration, and engagement channels-both on and off the app. Oversee workflow project management, including timeline coordination and creative trafficking, to ensure timely delivery of assets and completion of key milestones.Measurement and Analysis Develop and track key performance indicators (KPIs) to assess campaign effectiveness and overall brand health. Analyze campaign results and generate actionable insights to refine and optimize future activations, ensuring continuous improvement in brand performance.Cross-Functional Collaboration Partner with internal teams to ensure consistency in brand messaging and successful activation execution. Work collaboratively with internal and external agencies to drive brand initiatives that resonate with target audiences and align with strategic goals.Minimum QualificationsBA / BS degree or equivalent professional experience.8+ years of experience in brand management or brand marketing.Proven ability to develop and execute impactful brand strategies, including full-funnel activations, tests, or campaigns.Strong understanding of brand positioning, messaging, and storytelling.Demonstrated analytical skills with experience in campaign measurement and performance analysis.Excellent communication and collaboration skills, with a track record of working effectively with cross-functional teams.Ability to thrive in a fast-paced environment, possessing strong project management skills and adaptability in ambiguous

tech or brand management experience (e.g., CPG brand management) with a deep understanding of the creative development process.Experience marketing a brand to creators / influencers or working with creators in brand marketing programs.Passion for sports, entertainment, music, and culture.Fair Chance Consideration Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment regardless of arrest or conviction records. Criminal history may have a direct, adverse relationship with certain job responsibilities, including adherence to company policies, exercising sound judgment, managing stress effectively, maintaining respectful workplace interactions, demonstrating trustworthiness, meeting client expectations, and protecting business operations and company : United States (Remote, LA / PST preferred)Role type : Contract 6 Month Position Expected hours : 40 per week Benefits : Dental insuranceHealth insuranceHealth savings accountLife insurancePaid time offRetirement planVision insuranceSchedule : 8 hour shiftMonday to Friday (Extended schedule as needed Saturday-Sunday)Application Question(s) : Do you or will you in the future require any sponsorship to work in the US?Language : English (Required)

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Brand Marketing Manager • Anaheim, CA, United States