Brand Marketing Manager: Shape a Global Edge Brand

Rozgoo; Denver (CO); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Fastly is seeking a Brand Marketing Manager to shape global brand perception and drive awareness across marketing channels. You will lead enablement programs to align employees and agencies with Fastly's brand strategy and identity, reporting to the Senior Director of Brand & Market Influence.

You will collaborate with creative, PR, content, campaigns, and product teams to elevate the brand and anchor messaging across initiatives that support pipeline growth.

Qualifications

• 5+ years in brand management or integrated campaign roles.
• Experience shaping brand governance frameworks and style guides.
• Proven track record briefing and managing multi-channel campaigns with agencies.
• Experience with brand research, awareness tracking, and performance metrics.
• Strong cross-functional leadership and stakeholder management.

Responsibilities

• Translate brand strategy into actionable program plans and briefs.
• Govern brand identity with style guides, assets, and training.
• Manage external brand agencies and production budgets.
• Support brand measurement, including health tracking and campaign effects.
• Collaborate with Product Marketing, Field Marketing, Campaigns, and Digital to align brand with pipeline objectives.
• Partner with PR and executive teams to build brand thought leadership.
• Write clear briefs to inspire creative concepts and agency partners.
• Experiment with AI tools for audience research and creative concepting.

Skills

Brand management

Brand marketing

Integrated campaigns

Cross-functional leadership

Stakeholder management

Communication

Job description

Fastly is seeking a Brand Marketing Manager to shape global brand perception and drive awareness across marketing channels. You will lead enablement programs to align employees and agencies with Fastly's brand strategy and identity, reporting to the Senior Director of Brand & Market Influence.

You will collaborate with creative, PR, content, campaigns, and product teams to elevate the brand and anchor messaging across initiatives that support pipeline growth.