Brand Marketing Manager

Rozgoo; Denver (CO); Hybride; USD 90 000 - 150 000; Plein temps

Résumé du poste

Fastly is seeking a Brand Marketing Manager to shape global brand perception and drive awareness across marketing channels. You will lead enablement programs to align employees and agencies with Fastly's brand strategy and identity, reporting to the Senior Director of Brand & Market Influence.

You will collaborate with creative, PR, content, campaigns, and product teams to elevate the brand and anchor messaging across initiatives that support pipeline growth.

Qualifications

• 5+ years in brand management or integrated campaign roles.
• Experience shaping brand governance frameworks and style guides.
• Proven track record briefing and managing multi-channel campaigns with agencies.
• Experience with brand research, awareness tracking, and performance metrics.
• Strong cross-functional leadership and stakeholder management.

Responsabilités

• Translate brand strategy into actionable program plans and briefs.
• Govern brand identity with style guides, assets, and training.
• Manage external brand agencies and production budgets.
• Support brand measurement, including health tracking and campaign effects.
• Collaborate with Product Marketing, Field Marketing, Campaigns, and Digital to align brand with pipeline objectives.
• Partner with PR and executive teams to build brand thought leadership.
• Write clear briefs to inspire creative concepts and agency partners.
• Experiment with AI tools for audience research and creative concepting.

Connaissances

Brand management

Brand marketing

Integrated campaigns

Cross-functional leadership

Stakeholder management

Communication

Description du poste

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: October 13, 2026

Anticipated Posting Close Date*: November 13, 2026

*Job posting may close early due to the volume of applicants.

Brand Marketing Manager

As Fastly Brand Marketing Manager, you will help shape how the world perceives Fastly. You will have the opportunity to shape and evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels. You will lead enablement programs to ensure our employees and agency partners understand our brand strategy and identity. Reporting to the Senior Director of Brand & Market Influence, you will serve as the steward turning brand positioning into integrated campaigns, governance, and measurement. You will collaborate cross-functionally with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the Fastly brand globally.

What You'll Do:

• Program Management: Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
• Governance and Evangelization: Create systems and processes for managing consistency and adherence to Fastly's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
• Agency Management: Manage external brand agencies, vendor relationships, and production budgets
• Brand Measurement and Insights: Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
• Partner Cross-Functionally: Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital to help reduce messaging fragmentation and ensure brand initiatives anchor, amplify, and align with pipeline generation activities
• Thought Leadership: Partner with PR, content, and executive teams to build and align brand-level thought leadership initiatives
• Brief and Inspire Creative Concepts: Act as a bridge between high-level strategy decks and creative execution, writing clear, inspiring creative briefs that challenge our internal teams and external agency partners to deliver breakthrough work
• AI Workflows: Experiment with AI tools that accelerate audience research, competitive analysis, and creative concepting, sharing findings and best practices with the team

What We’ll be super impressed if you have experience in any of these:

• B2B SaaS, developer platform, or cloud infrastructure brand experience
• Hands-on experience utilizing AI tools for workflow automation, creative briefing, or audience research
• Experience managing executive thought leadership or branded content programs

What We're Looking For:

• 5+ years of experience in brand management, brand marketing, or integrated campaign management
• Demonstrated experience developing brand governance frameworks, style guides, or cross-functional enablement programs
• Proven track record of briefing, stewarding, and managing complex multi-channel creative projects with agency and internal partners
• Experience running or interpreting primary brand research, awareness tracking, and performance metrics
• Strong cross-functional leadership and stakeholder management skills across marketing, product, and sales
• Excellent written and verbal communication skills with a sharp eye for design and brand consistency

Work Hours: This position will require you to be available during core business hours.