Brand Marketing Manager: Launch & Growth Champion

SharkNinja; Needham (MA); Hybrid; USD 80,000 - 110,000; Full time

Job summary

SharkNinja, headquartered in Needham, MA, is seeking an Associate Brand Manager to steward product roadmaps, drive go‑to‑market plans, and ensure consistent messaging across packaging, advertising, PR, social and digital channels.

You will partner with Product Development, Creative Services and Marketing Services to translate consumer insights into compelling brand stories and a category‑leading assortment that delivers a high rate of sale. This role is hybrid in Needham.

Qualifications

• Clear communication and presentation skills
• Broad marketing skill set for strategy and launches
• Holistic, strategic business thinking
• Ability to manage multiple cross-functional projects
• Strong influencing and problem solving
• Ability to translate features into consumer benefits
• Fast-paced, iterative mindset
• Proactive with teamwork
• People management and cross-functional leadership
• Data mining and insights

Responsibilities

• Support development and go-to-market plans for new products
• Define category strategy, pricing, and roadmap insights
• Create brand messaging for packaging, PR, in-store and digital
• Translate consumer insights into compelling propositions
• Deliver compelling sell stories to retailers and sales teams
• Evaluate post-launch performance and share improvements
• Develop creative briefs and manage creative reviews

Skills

Communication

Marketing strategy

Cross-functional work

Project management

Influencing

Product benefits

Fast-paced

Action oriented

Leadership

Data analysis

Education

Bachelor's degree in marketing

Job description

SharkNinja, headquartered in Needham, MA, is seeking an Associate Brand Manager to steward product roadmaps, drive go‑to‑market plans, and ensure consistent messaging across packaging, advertising, PR, social and digital channels.

You will partner with Product Development, Creative Services and Marketing Services to translate consumer insights into compelling brand stories and a category‑leading assortment that delivers a high rate of sale. This role is hybrid in Needham.