Associate Brand Manager, Marketing

SharkNinja; Needham (MA); Hybrid; USD 80,000 - 110,000; Full time

Job summary

SharkNinja, headquartered in Needham, MA, is seeking an Associate Brand Manager to steward product roadmaps, drive go‑to‑market plans, and ensure consistent messaging across packaging, advertising, PR, social and digital channels.

You will partner with Product Development, Creative Services and Marketing Services to translate consumer insights into compelling brand stories and a category‑leading assortment that delivers a high rate of sale. This role is hybrid in Needham.

Qualifications

• Clear communication and presentation skills
• Broad marketing skill set for strategy and launches
• Holistic, strategic business thinking
• Ability to manage multiple cross-functional projects
• Strong influencing and problem solving
• Ability to translate features into consumer benefits
• Fast-paced, iterative mindset
• Proactive with teamwork
• People management and cross-functional leadership
• Data mining and insights

Responsibilities

• Support development and go-to-market plans for new products
• Define category strategy, pricing, and roadmap insights
• Create brand messaging for packaging, PR, in-store and digital
• Translate consumer insights into compelling propositions
• Deliver compelling sell stories to retailers and sales teams
• Evaluate post-launch performance and share improvements
• Develop creative briefs and manage creative reviews

Skills

Communication

Marketing strategy

Cross-functional work

Project management

Influencing

Product benefits

Fast-paced

Action oriented

Leadership

Data analysis

Education

Bachelor's degree in marketing

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About The Job

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

This role is based in the Needham, MA headquarters and is hybrid.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries.

As an Associate Brand Manager, you will be a brand steward helping to lead the development and execution of the product roadmap, go-to-market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, Infomercial, PR, Social & Digital, collateral, trade etc.)

Here are some of the EXCITING things you’ll get to do

• Innovation Launch Support: Work cross-functionally to support the development and execution of new product innovation strategies and go-to-market plans – specifically message development and execution for packaging, digital, and in-store assets
• Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and social / digital
• Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans.
• Retailer Sell-in: Communicate product value proposition to the sales team and deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
• Post-Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints.
• Creative Development: Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits.

Attributes & Skills

• Strong communication skills and ability to make effective presentations to all levels of management
• Broad spectrum of marketing skills, defining strategies, building plans, driving product launches and in-market execution
• Ability to connect the dots and think at a holistic and strategic level across the business
• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Influencing, conflict resolution, and creative problem solving.
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset.
• Biased towards action, taking initiative, and rolling up your sleeves and get it done together.
• Managerial skills and comfortable managing and building cross-functional teams.
• Ability to mine, analyze data and draw compelling conclusions.

Requirements

• 2-3 years of prior Marketing experience required, preferably with direct responsibility for Brand planning, messaging, positioning, and communication strategy and execution
• Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs
• Experience in creative / media development and execution and new product launches
• Bachelor’s degree in marketing, or equivalent experience. MBA preferred

YOUR ROLE in DIVERSIFYING

• As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
• Be an Ally, find internal Champions
• Explore SharkNinja’s Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities
• Participate in employee engagement surveys and respond as openly and honestly as possible
• Become culturally competent; take the time to