Brand Marketing Manager: Integrated Campaigns & Growth

True Religion Brand Jeans; El Segundo (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) with employer match

Merchandise discounts

Commuter benefits

Wellness & EAP

Job summary

True Religion Brand Jeans in El Segundo, CA is seeking a Brand Marketing Manager to lead integrated marketing, partnerships, and seasonal activations. You will translate brand goals into campaigns, manage cross-functional teams, and own go-to-market plans that drive awareness and conversion.

You will partner across Creative, Social, Influencer, PR, Retail Marketing, E-commerce, and Merchandising to land campaigns on time, measure KPIs, and optimize future work with data-driven insights.

Qualifications

• 4-7+ years of experience in brand marketing, integrated marketing, or campaign management.
• Demonstrated track record leading cross-functional marketing initiatives from strategy through execution.
• Strong strategic planning skills with the ability to build clear, compelling presentations and briefs.
• Experience developing multi-channel marketing strategies across digital, retail, social, and experiential touchpoints.
• Experience with Asana or comparable project management tools.
• Exceptional project management skills with the ability to manage multiple workstreams simultaneously.
• Comfortable working with internal stakeholders and external partners in a fast-moving environment.
• Solid understanding of consumer marketing, brand storytelling, and cultural trends.

Responsibilities

• Build and own integrated marketing plans for campaigns, partnerships, and seasonal activations — from initial brief through consumer-facing execution.
• Develop go-to-market strategies that translate brand and business goals into objectives, audience targeting, channel plans, and success metrics.
• Identify and evaluate culturally relevant partnership opportunities that expand brand reach and deepen connection with our audience.
• Serve as the day-to-day marketing lead across internal teams and external partners, driving alignment on milestones and managing briefs in Asana.
• Oversee project timelines and dashboards to ensure on-time delivery and evolving tooling for operational efficiency.
• Act as connective tissue across Creative, Social, Influencer, PR, Retail Marketing, E-commerce, and Merchandising teams.

Skills

Brand marketing

Integrated marketing

Campaign management

Cross-functional leadership

Asana

Strategic planning

Presentation skills

Tools

Asana

Job description

True Religion Brand Jeans in El Segundo, CA is seeking a Brand Marketing Manager to lead integrated marketing, partnerships, and seasonal activations. You will translate brand goals into campaigns, manage cross-functional teams, and own go-to-market plans that drive awareness and conversion.

You will partner across Creative, Social, Influencer, PR, Retail Marketing, E-commerce, and Merchandising to land campaigns on time, measure KPIs, and optimize future work with data-driven insights.