Brand & Launch Marketing Lead

SBH Fashion; Los Angeles (CA); On-site; USD 102,000 - 138,000; Full time

Job summary

SBH Fashion in Los Angeles is seeking a Marketing Manager to drive brand strategy across collections, campaigns, and key moments. You will collaborate with Creative, Social, CRM, Paid, E-Commerce, and Retail to ensure consistent storytelling and commercial results.

You will translate high-level goals into actionable plans, develop engaging concepts for launches, and lead end-to-end marketing activity with pace and creativity.

Qualifications

• 5+ years of marketing experience in fashion, beauty, or lifestyle.
• Proven track record leading integrated marketing campaigns end-to-end.
• Strong strategic thinking and ability to translate goals into plans.
• Excellent organizational and stakeholder management in fast-paced environments.
• Strong communication and collaboration with creative, commercial, and executive teams.

Responsibilities

• Partner with the CEO to develop and refine the brand's overall marketing strategy.
• Develop creative concepts for all launches, campaigns, branding and marketing.
• Plan and lead the rollout of marketing activity for collection launches and key moments.
• Work cross-functionally with Creative, Social, CRM, Paid, E-Commerce, and Retail.
• Brief, manage, and review marketing activity end-to-end.
• Track and report on campaign performance and insights.
• Bring fresh ideas to the table for the US market and culture.

Skills

Marketing strategy

Campaign management

Brand positioning

Cross-functional collaboration

US fashion market knowledge

Leadership

Job description

SBH Fashion in Los Angeles is seeking a Marketing Manager to drive brand strategy across collections, campaigns, and key moments. You will collaborate with Creative, Social, CRM, Paid, E-Commerce, and Retail to ensure consistent storytelling and commercial results.

You will translate high-level goals into actionable plans, develop engaging concepts for launches, and lead end-to-end marketing activity with pace and creativity.