Brand Marketing Manager — Hybrid Growth & Campaigns

E. & J. Gallo Winery; Modesto (CA); Hybrid; USD 125,000 - 187,000; Full time

Job summary

E. & J. Gallo Winery in Modesto, CA, is seeking a Brand Marketing Manager to drive growth for Barefoot, the #1 wine brand in the U.S., and to oversee marketing initiatives with the Senior Manager and Director.

You will lead critical subsets of brand initiatives, mentor internal and external teams, and shape communications and campaigns. You will translate consumer insights into actionable strategies, collaborate across functions, and manage agencies to strengthen brand equity in a fast-paced,

Qualifications

• Master's degree plus 3 years of brand management experience (or equivalent).
• Bachelor’s degree plus 5 years in sales, marketing, consulting, or agency experience with brand mgmt.
• Bachelor’s degree plus 4 years of Gallo sales/marketing/engineering/operations experience.
• High School diploma or equivalent plus 9 years of related sales/marketing/consulting experience with increasing responsibility.

Responsibilities

• Lead initiatives that propel growth and support the P&L for Barefoot, the #1 wine brand in the U.S.
• Collaborate with the Senior Manager and Director; mentor internal and external teams.
• Shape marketing communications, creative development, and brand health outcomes.
• Develop integrated marketing campaigns and execute strategies for short- and long-term growth.
• Oversee agency management and marketing channel strategies, aligning with brand equity.

Skills

Analytical skills

Financial acumen

Leadership

Influence

Prioritization

Travel 50%

Age requirement

Education

Master's degree + 3 years OR Bachelor's degree + 5 years OR Bachelor's degree + 4 years in relevant roles OR High School + 9 years experience

Job description

E. & J. Gallo Winery in Modesto, CA, is seeking a Brand Marketing Manager to drive growth for Barefoot, the #1 wine brand in the U.S., and to oversee marketing initiatives with the Senior Manager and Director.

You will lead critical subsets of brand initiatives, mentor internal and external teams, and shape communications and campaigns. You will translate consumer insights into actionable strategies, collaborate across functions, and manage agencies to strengthen brand equity in a fast-paced,