Brand Marketing Manager

Placements24; Windsor Park (TN); On-site; USD 80,000 - 121,000; Full time

Benefits offered by this job

Medical aid

Performance bonuses

Retirement fund

Job summary

Placements24’s client, a leading lifestyle brand, seeks an experienced Brand Marketing Manager in London to craft and execute brand strategies that grow equity and market share. You will lead campaigns across digital, social, PR, and advertising while collaborating with creative teams and agencies.

The role demands 6+ years in brand marketing, strong data skills, and exceptional communication. East London-based, collaborative culture and development opportunities offered.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree is a plus.
• Minimum of 6 years of brand management or brand marketing experience.
• Proven track record of developing integrated marketing campaigns.
• Strong knowledge of advertising, digital marketing, PR, and social media.
• Excellent project management and organizational skills.
• Strong communication, presentation, and interpersonal skills.
• Experience in lifestyle or consumer goods is highly desirable.
• Proven leadership and cross-functional collaboration.

Responsibilities

• Develop and implement integrated brand marketing strategies to achieve business objectives and enhance brand equity.
• Oversee planning, execution, and measurement of campaigns across digital channels, social media, advertising, and PR.
• Manage the brand's advertising budget and resources.
• Collaborate with internal teams and external agencies to create messaging and assets.
• Conduct market research and competitive analysis to inform brand strategy.
• Monitor brand performance and insights to adapt strategies.
• Lead PR efforts to secure media coverage and manage reputation.
• Drive social media strategy to foster community engagement and advocacy.
• Ensure consistent brand messaging and visual identity across touchpoints.

Skills

Brand marketing

Campaign development

Digital marketing

Public relations

Project management

Data analysis

Communication

Leadership

Education

Bachelor's degree in Marketing or related field

Master's degree (advantage)

Job description

About the Role

Our client, a leading lifestyle brand with a strong presence in the market, is looking for an experienced and strategic Brand Marketing Manager to join their team in East London . This role is responsible for developing and executing comprehensive brand strategies that enhance brand visibility, equity, and market share. You will oversee all aspects of brand marketing, including campaign development, advertising, public relations, social media, and digital marketing initiatives. The ideal candidate will have a deep understanding of consumer behavior, market trends, and brand positioning. This is a significant opportunity to lead the brand's narrative and drive impactful marketing initiatives within a dynamic and creative environment. You will be instrumental in shaping the perception and appeal of the brand to its target audience. The role requires a hands-on approach to campaign execution and a passion for building strong consumer connections.

Key Responsibilities

• Develop and implement integrated brand marketing strategies to achieve business objectives and enhance brand equity.
• Oversee the planning, execution, and measurement of marketing campaigns across all channels, including digital, social media, advertising, and PR.
• Manage the brand's advertising budget and ensure effective allocation of resources.
• Collaborate with internal creative teams and external agencies to develop compelling brand messaging and creative assets.
• Conduct market research and competitive analysis to identify opportunities and inform brand strategy.
• Monitor brand performance, market trends, and consumer insights to adapt strategies as needed.
• Lead public relations efforts to secure positive media coverage and manage brand reputation.
• Drive social media strategy to foster community engagement and brand advocacy.
• Ensure consistent brand messaging and visual identity across all touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 6 years of experience in brand management or brand marketing.
• Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
• Strong understanding of marketing principles, including advertising, digital marketing, PR, and social media.
• Excellent project management and organizational skills.
• Proficiency in market research, data analysis, and reporting.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in the lifestyle or consumer goods industry is highly desirable.
• Demonstrated leadership capabilities and ability to work collaboratively with cross-functional teams.

Benefits

• This role offers a competitive salary and a comprehensive benefits package, including medical aid, performance bonuses, and retirement fund contributions.

You will be working in a professional office environment in East London , with opportunities for career advancement within a well-established company. Our client fosters a collaborative and supportive work culture, encouraging professional development and innovation. Enjoy the benefits of working with a recognized brand and contributing to its continued success. Opportunities for ongoing training and professional development will be provided.