Brand Marketing Manager — AI‑Driven, Always‑On Growth

Meta; San Francisco (CA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Brand Marketing Manager to re-energize its iconic brand at scale. This generalist role sits on a new team tackling diverse problems, coordinating across product marketing, creative, data science, partnerships, and more within an always-on system.

You will translate consumer insights into effective marketing and navigate shifting priorities with agility. Ideal candidates bring experience in integrated campaigns, go-to-market strategy, and measuring impact with data.

Qualifications

• Experience using data and consumer research to inform strategy and drive actionable insights.
• Ability to manage multiple campaigns or priorities with shifting deadlines and stakeholders.
• Proven collaboration across cross-functional teams to deliver integrated programs.

Responsibilities

• Execute always-on and integrated marketing programs across channels.
• Flex across brand areas, prioritizing initiatives as priorities shift.
• Support full-funnel campaigns and go-to-market launches that drive growth.
• Partner with product marketing, creative, analytics, and partnerships to deliver programs.
• Develop 360-degree messaging across digital, social, and traditional channels.
• Track performance and optimize using data-driven insights.

Skills

Data insights

Campaign management

Cross-functional

Audience targeting

Job description

Meta is seeking a Brand Marketing Manager to re-energize its iconic brand at scale. This generalist role sits on a new team tackling diverse problems, coordinating across product marketing, creative, data science, partnerships, and more within an always-on system.

You will translate consumer insights into effective marketing and navigate shifting priorities with agility. Ideal candidates bring experience in integrated campaigns, go-to-market strategy, and measuring impact with data.