Global Brand Marketing Lead - Always-On Growth

Meta; New York (NY); On-site; USD 124,000 - 178,000; Full time

Job summary

Meta is seeking an experienced Brand Marketing Manager to lead always-on and integrated marketing programs that keep the Facebook brand relevant across channels. The role requires flexing across multiple areas of the brand and collaborating with product marketing, creative teams, and data science to deliver cohesive campaigns.

With 6+ years in brand or integrated marketing and a strong emphasis on data-driven decision making, you will develop 360-degree communications and assess performance to

Qualifications

• 6+ years of experience in brand marketing, integrated marketing or consumer products, with brands at a global scale.
• Experience developing and executing integrated marketing campaigns across online and offline channels, including both brand building and acquisition initiatives.
• Experience using data and consumer research to inform strategy and drive actionable insights.
• Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life through quality creative.
• Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches.
• Bachelor's degree in business, marketing, analytics, or a related field.

Responsibilities

• Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels.
• Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change.
• Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance.
• Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs.
• Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives.
• Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach.]

Education

Bachelor's degree in business, marketing, analytics, or a related field

Job description

Meta is seeking an experienced Brand Marketing Manager to lead always-on and integrated marketing programs that keep the Facebook brand relevant across channels. The role requires flexing across multiple areas of the brand and collaborating with product marketing, creative teams, and data science to deliver cohesive campaigns.

With 6+ years in brand or integrated marketing and a strong emphasis on data-driven decision making, you will develop 360-degree communications and assess performance to