Brand Marketing Manager

Individual Restaurants,; United States; Hybrid; USD 54,000 - 60,000; Full time

Benefits offered by this job

Competitive salary £40,000-£45,000

Hybrid Manchester-based team

Discounts across restaurant portfolio

Career development and progression

Impact on UK hospitality brands

A business where your ideas in the t*

Job summary

Individual Restaurants is seeking a Brand Marketing Manager to own high-profile campaigns, drive guest acquisition and revenue across a growing portfolio. The role blends creativity with commercial thinking, collaborating with Operations, Sales, Digital and agencies to deliver results.

The position is hybrid, based in Manchester with three days in the office weekly. You will lead a team and contribute to brand strategies across our 30+ portfolio including Piccolino, Restaurant Bar & Grill and

Qualifications

• Experience in a Marketing Manager, Brand Manager or similar role.
• Strong track record of delivering successful multi-channel marketing campaigns.
• Experience managing stakeholders, budgets and campaign performance.
• Ability to connect marketing activity to commercial outcomes.
• Solid understanding of CRM, digital marketing, paid media, social media and content.
• Experience supporting, coaching or managing junior team members.
• Hospitality, restaurants, leisure, retail or consumer-facing brand environment experience.

Responsibilities

• Own Brand Performance: deliver marketing activity driving commercial results and revenue growth.
• Create Standout Campaigns: lead seasonal launches and major brand initiatives end-to-end.
• Drive Growth Through Partnerships: identify and develop strategic partnerships and local activations.
• Make Data-Driven Decisions: use insights to improve campaign effectiveness and trading performance.
• Lead and Inspire: support and develop junior team members and foster collaboration.
• Work Across the Business: partner with Operations, Sales, Digital, Finance and agencies.

Skills

Brand management

Campaign management

Stakeholder management

CRM

Digital marketing

Paid media

Social media

Content marketing

Team coaching

Job description

Brand Marketing Manager

Build Brands. Drive Growth. Create Campaigns That Deliver Results.

Are you a commercially-minded marketer who loves turning great ideas into measurable business success? We're looking for a Brand Marketing Manager to help shape the future of some of the UK's most recognised hospitality brands. This is a fantastic opportunity to take ownership of high-profile marketing campaigns, develop strategic partnerships, and drive guest acquisition, frequency, covers and revenue across a growing portfolio. Working as part of a collaborative marketing team, you'll combine creativity with commercial thinking to deliver campaigns that not only build brands but drive real business performance.

What You Will Be Doing

• Own Brand Performance: You'll take the lead on delivering marketing activity that drives commercial results, ensuring every campaign supports revenue growth, guest engagement and brand objectives.
• Create Standout Campaigns: From seasonal launches and promotional activity to major brand initiatives, you'll bring ideas to life from concept through to execution, reporting and optimisation.
• Drive Growth Through Partnerships: You'll identify and develop strategic partnerships, collaborations and local activation opportunities that increase brand awareness, attract new guests and drive revenue.
• Make Data-Driven Decisions: Using insight, performance data and market trends, you'll continually identify opportunities to improve campaign effectiveness and trading performance.
• Lead and Inspire: You'll support and develop junior team members while helping to drive a culture of collaboration, accountability and high standards across the team.
• Work Across the Business: You'll partner closely with Operations, Sales, Digital, Finance and agency partners, acting as the link between brand strategy and execution.

You'll be an ambitious and commercially focused marketer who enjoys working in a fast‑paced consumer environment.

We're looking for someone who has:

• Experience in a Marketing Manager, Brand Manager or similar role.
• A strong track record of delivering successful multi‑channel marketing campaigns.
• Experience managing stakeholders, budgets and campaign performance.
• The ability to connect marketing activity to commercial outcomes.
• A solid understanding of CRM, digital marketing, paid media, social media and content.
• Experience supporting, coaching or managing junior team members.
• Previous experience in hospitality, restaurants, leisure, retail or another consumer‑facing brand environment.

Most importantly, you'll bring energy, creativity and a genuine passion for building brands and driving growth., This is a hybrid role based in Manchester, with a minimum of three days per week in the office, alongside regular visits to our restaurants and the flexibility to work from home.

When you join Individual Restaurants, you’re not just joining one team. You’re joining a collection of industry‑leading restaurants, all with a stellar reputation for quality service and exceptional food. Explore roles across our collection of 30+ restaurants, including Piccolino, Restaurant Bar & Grill and Riva.

• Competitive salary of £40,000-£45,000.
• Hybrid working with a vibrant Manchester‑based marketing team.
• Generous discounts across our restaurant portfolio.
• Excellent career development and progression opportunities.
• The chance to make a genuine impact on some of the UK's most loved hosting brands.
• A business where your ideas in the t*