Brand Marketing Manager

Placements24; Riverton (UT); On-site; USD 48,000 - 73,000; Full time

Benefits offered by this job

Salary incentives

Medical aid & retirement

Leading company

Dynamic team

Development opportunities

Agricultural hub

Job summary

Placements24 is seeking a Brand Marketing Manager to elevate its agricultural solutions brand from Upington. You will shape identity, messaging, and market positioning while leading integrated campaigns that drive awareness and sales.

This on-site role requires a strategic thinker with hands-on campaign experience, strong collaboration with sales and product teams, and a passion for the agricultural sector.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in brand marketing and campaign management.
• Experience in agricultural sector desirable.
• Excellent written and verbal communication.

Responsibilities

• Develop and implement brand strategies to grow awareness and market share.
• Create integrated campaigns across digital, print, events, PR.
• Define brand messaging and market positioning.
• Oversee marketing collateral and promotional content.
• Conduct market research and analyze trends.
• Manage the brand budget and resource allocation.
• Collaborate with sales, product, and other departments.
• Organize industry events, trade shows, sponsorships.
• Monitor brand performance metrics and adjust strategies.

Skills

Brand management

Campaign execution

Market research

Project management

Stakeholder communication

Education

Bachelor's degree in Marketing

Tools

CRM software

Analytics tools

Job description

About the Role

Our client, a respected agricultural solutions company, is seeking a creative and strategic Brand Marketing Manager to elevate their brand presence and drive market penetration. This role is key to developing and executing integrated marketing campaigns that enhance brand recognition, communicate value propositions, and support sales objectives. You will be responsible for shaping the brand's identity, messaging, and market positioning. The position is located in Upington, Northern Cape, a region with strong ties to agriculture, and requires an on-site presence to effectively connect with the local market and stakeholders. We are looking for a seasoned marketing professional with a deep understanding of brand management, campaign execution, and a passion for the agricultural sector. This is an excellent opportunity to lead brand initiatives in a vital industry.

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies to enhance brand awareness, equity, and market share.
• Create and manage integrated marketing campaigns across various channels, including digital, print, events, and public relations.
• Define and communicate brand messaging, value propositions, and positioning in the market.
• Oversee the creation of marketing collateral, advertising materials, and promotional content.
• Conduct market research and competitor analysis to identify trends and opportunities for brand growth.
• Manage the brand budget effectively, ensuring optimal allocation of resources.
• Collaborate with sales, product development, and other departments to ensure brand consistency and alignment of marketing efforts.
• Organize and participate in industry events, trade shows, and sponsorships.
• Monitor and analyze brand performance metrics, adjusting strategies as needed.

Requirements

• Proven experience as a Brand Marketing Manager or similar role, with a strong portfolio of successful brand campaigns.
• Demonstrated ability to develop and execute integrated marketing strategies.
• Excellent understanding of brand management principles and marketing communications.
• Strong project management and organizational skills.
• Proficiency in market research and data analysis.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in the agricultural sector or related industries is highly desirable.
• Ability to work collaboratively with cross-functional teams.
• Must be willing to work on-site in Upington, Northern Cape.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including medical aid and retirement fund.
• Opportunity to work with a leading company in the agricultural sector.
• Be part of a dynamic team and contribute to significant brand initiatives.
• Professional development and training opportunities.
• Work in a region central to agricultural activity.