Brand Marketing Lead: End-to-End Campaigns & Analytics

MyFitnessPal, Inc.; Northern (KY); Hybrid; USD 105,000 - 175,000; Full time

Benefits offered by this job

Healthcare

Parental planning

Mental health benefits

Annual performance bonus

401(k) plan and match

Responsible time off

Monthly wellness allowance

Technology allowances

Job summary

MyFitnessPal is seeking a Brand Marketing Lead to drive our brand platform across campaigns, creative, and media. You will own the annual marketing plan, partner with agencies, and translate data into culturally relevant, performance-validated marketing that builds brand equity.

You will manage campaigns end-to-end, oversee brand guidelines, and collaborate with cross-functional teams to ensure on-brand, on-time delivery.

Qualifications

• 6+ years in brand marketing at a consumer app
• Experience with a premium or subscription product or health/wellness brand is a plus
• Proven track record owning brand campaigns end-to-end
• Experience managing creative and/or media agencies of record
• Able to translate consumer insights and performance data into strategic/creative decisions
• Strong project management and ability to run multiple campaigns simultaneously
• Excellent written and verbal communication; ability to brief clearly to senior leadership

Responsibilities

• Own the annual brand marketing plan and translate brand positioning into channel strategies and KPIs
• Maintain brand guidelines and ensure accessibility for internal teams and external partners; apply AI review process
• Lead end-to-end core brand campaigns across paid media, streaming, social, and sponsorships
• Manage briefs, timelines, budgets, and deliverables with creative and media agencies; ensure quality and impact
• Oversee asset development across paid/owned/earned touchpoints to maintain brand identity
• Develop and evaluate agency performance against KPIs and manage onboarding and contracts
• Measure brand campaign performance and translate insights into recommendations

Skills

Brand marketing

Campaign management

Agency management

Analytics & insights

Brand guidelines

AI in marketing

Job description

MyFitnessPal is seeking a Brand Marketing Lead to drive our brand platform across campaigns, creative, and media. You will own the annual marketing plan, partner with agencies, and translate data into culturally relevant, performance-validated marketing that builds brand equity.

You will manage campaigns end-to-end, oversee brand guidelines, and collaborate with cross-functional teams to ensure on-brand, on-time delivery.