Influencer Marketing Strategy Lead (Remote)

MyFitnessPal, Inc.; Northern (KY); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Healthcare

401(k) plan and match

Annual performance bonus

Flexible time off

Wellness stipend

Job summary

MyFitnessPal, Inc. is looking for an Influencer Marketing Specialist for the Cal AI initiative, with a remote US-based role. You will shape the Viral Automations strategy, manage budgets, and analyze performance to drive measurable business impact across teams.

You will collaborate with Paid, Brand, Finance, Legal, and Creative functions to align goals, build roadmaps, and improve efficiency, requiring 2+ years in influencer marketing and a proven track record running end-to-end campaigns.

Qualifications

• 2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles.
• Proven success in managing end-to-end influencer campaigns and partnerships.
• Strong negotiation, communication, and project management skills.
• Comfort with data and reporting — ability to translate metrics into insights and recommendations.
• Experience with influencer and social analytics preferred.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.

Responsibilities

• Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives.
• Oversee the influencer marketing budget, including monthly, quarterly, and annual allocations.
• Communicate expected spend and outcomes based on historical performance and goals.
• Partner cross-functionally to analyze influencer marketing performance and connect results to growth KPIs.
• Establish and maintain frameworks for influencer selection, deal structures, and partnership standards.
• Translate business goals into clear priorities, roadmaps, and resourcing plans for the influencer team.
• Drive process improvements, tooling decisions, and measurement evolution.
• Coach and develop team members, setting quality bars and expectations.
• Collaborate with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment.

Job description

MyFitnessPal, Inc. is looking for an Influencer Marketing Specialist for the Cal AI initiative, with a remote US-based role. You will shape the Viral Automations strategy, manage budgets, and analyze performance to drive measurable business impact across teams.

You will collaborate with Paid, Brand, Finance, Legal, and Creative functions to align goals, build roadmaps, and improve efficiency, requiring 2+ years in influencer marketing and a proven track record running end-to-end campaigns.