Brand Marketing Intern: Global Gaming Campaigns

PlayStation; San Mateo (CA); On-site; USD 50,000 - 71,000; Part time

Benefits offered by this job

Relocation assistance

Job summary

Sony Interactive Entertainment (SIE) in the United States is seeking a Brand Marketing Intern to help develop messaging for PlayStation experiences and games. You will work with the Global Brand Marketing team to translate audience insights into creative concepts and campaigns across channels.

You'll gain hands-on experience in audience research, campaign development, and brand messaging while supporting global marketing initiatives for PlayStation products.

Qualifications

• Marketing or Advertising emphasis preferred.
• Knowledge of Excel and PowerPoint.
• Passion for entertainment and gaming.

Responsibilities

• Review audience research and campaign insights to understand player groups.
• Collaborate with Global Brand Marketing to develop messaging ideas for games and PlayStation benefits.
• Explore how messaging concepts apply across campaigns and channels.
• Create a flexible messaging template for future initiatives.
• Support the implementation of marketing ideas and review results for improvements.
• Gain hands-on experience with brand strategy, audience insights, and campaign development.

Skills

Excel

PowerPoint

Passion for entertainment and gaming

Education

MBA preferred

Job description

Sony Interactive Entertainment (SIE) in the United States is seeking a Brand Marketing Intern to help develop messaging for PlayStation experiences and games. You will work with the Global Brand Marketing team to translate audience insights into creative concepts and campaigns across channels.

You'll gain hands-on experience in audience research, campaign development, and brand messaging while supporting global marketing initiatives for PlayStation products.