Marketing Intern - MBA

Sony Interactive Entertainment Inc.; San Mateo (CA); On-site; USD 50,000 - 71,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Sony Interactive Entertainment (SIE) is offering a Brand Marketing Intern role within the Global Brand Marketing team. You will help turn audience insights into messaging ideas that highlight games, experiences, and PlayStation benefits for global audiences.

You'll gain hands-on experience in audience research, campaign development, and brand messaging while supporting marketing initiatives and learning how marketing teams craft messaging for PlayStation worldwide.

Qualifications

• Marketing or Advertising emphasis preferred.
• Knowledge of Excel and PowerPoint.
• Passion for entertainment and gaming is highly recommended.

Responsibilities

• Review audience research to understand player groups and interests.
• Collaborate with Global Brand Marketing to develop messaging ideas for PlayStation.
• Explore how messaging concepts apply across campaigns and channels.
• Create a flexible messaging template for future initiatives.
• Support implementation of marketing ideas and review campaign results.
• Gain hands-on experience in brand strategy and campaign development.

Skills

Marketing focus

Adaptability

Team collaboration

Education

MBA candidate

Tools

Excel

PowerPoint

Job description

Role Summary:

Join the Global Brand Marketing team at Sony Interactive Entertainment (SIE) and gain hands-on experience developing marketing strategies and campaigns that connect PlayStation with players around the world.

Our team develops marketing strategy, campaigns, and creative work for PlayStation and its hardware platforms, collaborating across teams to create messaging that resonates with different player audiences.

As a Brand Marketing Intern, you'll work alongside marketing professionals to turn audience insights into creative messaging ideas that highlight games, experiences, and PlayStation benefits. You'll gain practical experience in audience research, campaign development, and brand messaging while contributing to projects that support global marketing initiatives.

What You'll Be Doing:

• Review audience research and campaign insights to better understand different player groups, their interests, and preferences.
• Collaborate with the Global Brand Marketing team to develop messaging ideas that connect games, experiences, and PlayStation benefits with what matters most to players.
• Explore how messaging concepts can be applied across marketing campaigns and PlayStation's own communication channels.
• Create a flexible messaging template that the team can use and adapt for future marketing initiatives.
• Support the implementation of marketing ideas and review campaign results to identify opportunities for improvement.
• Gain hands-on experience with brand strategy, audience insights, and campaign development while learning how marketing teams create messaging for global audiences.

What We're Looking For:

• Marketing or Advertising emphasis preferred.
• Knowledge of Excel and PowerPoint.
• Passion for entertainment and gaming is highly recommended.

Eligibility:

• Students with expected graduation between May 2026 and December 2029 from an accredited university. MBA
• Able to work during one of the following periods: May 17th - August 6th or June 14th - September 3rd. Relocation assistance is available for eligible candidates.
• Must be available for the entire 12-week internship period.

At this time, SIE will only consider applicants who are authorized to work for any employer in the United States and who will not require work visa sponsorship from SIE now or in the future to maintain their authorization to work in the United States.

Our intern positions offer a fixed hourly pay rate. Please note that the pay rate is exclusive to the internship period and may not reflect what pay may look like following the completion of an internship.

Intern Pay Range

$43.75 - $43.75 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.