Brand Marketing Intern: Campaigns & Insights (12 weeks)

Sony Interactive Entertainment Inc.; San Mateo (CA); On-site; USD 50,000 - 71,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Sony Interactive Entertainment (SIE) is offering a Brand Marketing Intern role within the Global Brand Marketing team. You will help turn audience insights into messaging ideas that highlight games, experiences, and PlayStation benefits for global audiences.

You'll gain hands-on experience in audience research, campaign development, and brand messaging while supporting marketing initiatives and learning how marketing teams craft messaging for PlayStation worldwide.

Qualifications

• Marketing or Advertising emphasis preferred.
• Knowledge of Excel and PowerPoint.
• Passion for entertainment and gaming is highly recommended.

Responsibilities

• Review audience research to understand player groups and interests.
• Collaborate with Global Brand Marketing to develop messaging ideas for PlayStation.
• Explore how messaging concepts apply across campaigns and channels.
• Create a flexible messaging template for future initiatives.
• Support implementation of marketing ideas and review campaign results.
• Gain hands-on experience in brand strategy and campaign development.

Skills

Marketing focus

Adaptability

Team collaboration

Education

MBA candidate

Tools

Excel

PowerPoint

Job description

Sony Interactive Entertainment (SIE) is offering a Brand Marketing Intern role within the Global Brand Marketing team. You will help turn audience insights into messaging ideas that highlight games, experiences, and PlayStation benefits for global audiences.

You'll gain hands-on experience in audience research, campaign development, and brand messaging while supporting marketing initiatives and learning how marketing teams craft messaging for PlayStation worldwide.