Global Influencer Partnerships Lead - Gaming

PlayStation Global; San Mateo (CA); Híbrido; USD 118.000 - 177.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Paid time off

Wellness program

Employee discounts

Descripción de la vacante

Sony Interactive Entertainment is seeking an Influencer Partnerships Manager (Talent & Influencers) to drive global influencer programs for PlayStation. This role collaborates with marketing, PR, and product teams to identify, engage, and coordinate creators across gaming and entertainment, ensuring branding consistency and measurable impact.

The ideal candidate will have 3-5 years in influencer marketing and a passion for gaming and culture, with strong analytical and project-management skills.

Formación

• 3-5 years of experience in influencer marketing, brand partnerships, or related fields (gaming, entertainment, or agency experience preferred).
• Bachelor’s degree in Marketing, Communications, or a related discipline preferred.
• Strong understanding of digital content, social platforms, and influencer ecosystems.
• Experience supporting or coordinating marketing campaigns involving influencers or creators.

Responsabilidades

• Contribute to the development of strategic plans and influencer programming that advance PlayStation’s global marketing objectives.
• Gather and analyze campaign data to identify insights and improvement opportunities for influencer and talent engagement.
• Support cross-functional teams to align influencer activities with brand campaigns and key initiatives such as global events and product launches.
• Ensure brand consistency and accurate messaging across influencer activations and communication channels.

Conocimientos

Influencer marketing

Brand partnerships

Campaign analysis

Project management

Communication

Educación

Bachelor's degree in Marketing/Communications

Herramientas

PowerPoint

Excel

Word

Outlook

Descripción del empleo

Sony Interactive Entertainment is seeking an Influencer Partnerships Manager (Talent & Influencers) to drive global influencer programs for PlayStation. This role collaborates with marketing, PR, and product teams to identify, engage, and coordinate creators across gaming and entertainment, ensuring branding consistency and measurable impact.

The ideal candidate will have 3-5 years in influencer marketing and a passion for gaming and culture, with strong analytical and project-management skills.