Brand Marketing & Experiences Specialist

SBH Fashion; Jersey City (NJ); On-site; USD 65,000 - 78,000; Full time

Job summary

SBH Fashion is seeking a Brand Marketing Associate to bring the brand to life across events, partnerships, and influencer relationships. You will plan experiences, manage in-store and wholesale activations, and ensure consistent brand presence across touchpoints.

You will collaborate with Senior Manager Brand Marketing to execute events from press to consumer activations, coordinate with retailers, and measure outcomes to optimize gifting, influencer partnerships, and content performance.

Qualifications

• 2-3 years of experience in brand marketing, influencer marketing, events, or wholesale marketing.
• Experience building and managing influencer relationships, including gifting or seeding programs.
• Experience planning and executing brand events, from vendor coordination through on-site logistics.
• Experience supporting brand partnerships, including pitching and managing day-to-day relationships.
• High attention to detail and ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Assist in executing brand events, from press events to larger consumer activations.
• Manage event logistics, budgets, vendors, and on-site execution.
• Ensure every event reflects brand identity and delivers a memorable guest experience.
• Measure event impact and report on outcomes.
• Plan and execute in-store events for accounts, managing everything from vendor coordination to on‑site event logistics.
• Coordinate seasonal signage updates across retail partner locations.
• Provide accounts with seasonal imagery and digital assets for their online storefronts.
• Ensure brand consistency across retail partner channels.
• Identify and build relationships with influencers and content creators aligned with the brand.
• Manage monthly gifting program, including recipient selection, and product curation.
• Track gifting ROI and content performance, and adjust strategy based on results.
• Monitor organic affiliate performance and identify top‑performing partners to prioritize.
• Brand presence in stores, at events, and through creator content, is consistent, distinctive, and unmistakably on‑brand.
• Senior Manager Brand Marketing can hand off execution with confidence, knowing priorities are understood and details are covered.

Education

Bachelor’s degree in Marketing, or a related field

Job description

SBH Fashion is seeking a Brand Marketing Associate to bring the brand to life across events, partnerships, and influencer relationships. You will plan experiences, manage in-store and wholesale activations, and ensure consistent brand presence across touchpoints.

You will collaborate with Senior Manager Brand Marketing to execute events from press to consumer activations, coordinate with retailers, and measure outcomes to optimize gifting, influencer partnerships, and content performance.