VP of Growth & Integrated Marketing

SBH Fashion; Savannah (GA); On-site; USD 212,500 - 287,500; Full time

Job summary

SBH Fashion in Savannah, GA seeks a Vice President of Integrated Marketing to set and drive the marketing strategy across e-commerce and retail. You will lead the full funnel from awareness to loyalty and build a high‑performing team while maintaining financial discipline.

You will own the marketing budget, manage paid media, CRM, PR, and creative, and partner with planning, finance, and operations to deliver sustainable growth for a premium brand.

Qualifications

• Proven track record in brand and consumer PR.
• Experience owning a marketing budget with proven ROI.
• 10+ years in marketing, including 3–5 years in senior DTC/omnichannel roles.
• Strong analytics and attribution capabilities.
• Leadership of integrated marketing teams in fast-growth environments.
• Experience managing agencies and martech partners.

Responsibilities

• Own the marketing strategy across e-commerce and retail.
• Lead the full funnel across paid media, affiliate, creator, organic social, PR, and events.
• Own the marketing budget with strict ROI guardrails.
• Forecast customer mix and set acquisition/retention targets.
• Lead creative and organic social to ensure brand consistency.
• Lead brand PR and protect brand equity.
• Grow and lead the integrated marketing team.
• Partner with e-commerce, retail, planning, finance, and operations.

Skills

Full funnel marketing

Paid media

CRM & lifecycle marketing

Budget management

Agency management

Leadership

Brand storytelling

Analytics & attribution

DTC / omnichannel

Tools

Meta Ads

Google Ads

TikTok Ads

Programmatic

ESPs/CDPs

Job description

SBH Fashion in Savannah, GA seeks a Vice President of Integrated Marketing to set and drive the marketing strategy across e-commerce and retail. You will lead the full funnel from awareness to loyalty and build a high‑performing team while maintaining financial discipline.

You will own the marketing budget, manage paid media, CRM, PR, and creative, and partner with planning, finance, and operations to deliver sustainable growth for a premium brand.