Creative Brand Manager: Lead Brand & Campaigns

SBH Fashion; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

SBH Fashion is seeking a Creative Brand Manager to lead daily creative execution in partnership with the Global Creative Director. You will coordinate internal teams, licensees and external partners to ensure consistent brand identity across products, campaigns, content and customer touchpoints.

The role drives creative direction, asset management, and calendar planning, partnering with Marketing and E‑commerce to align storytelling and launches.

Qualifications

• 5+ years of experience in brand management, creative project management, fashion, marketing or creative operations.
• Strong understanding of branding, visual identity and creative production.
• Excellent organizational, project management and communication skills.
• Strong creative judgment, attention to detail and ability to manage multiple projects and stakeholders.
• Proactive and comfortable making daily decisions independently, with sound judgment on when to elevate.
• Experience managing campaigns, photoshoots or product approvals preferred.
• Proficiency with Google Workspace, presentation software, project management platforms and Adobe Creative Suite or similar tools.

Responsibilities

• Translate creative direction into clear deliverables, timelines and responsibilities while maintaining brand consistency.
• Manage product and creative approval workflows, review submissions, communicate feedback and track revisions; escalate key decisions to the Global Creative Director.
• Serve as the daily brand and creative contact for licensees and partners, ensuring alignment with brand standards and seasonal priorities.
• Coordinate seasonal style guides, mood boards, trend direction and other creative materials.
• Manage campaign and photoshoot execution, including samples, production coordination, post-production and final asset delivery.
• Maintain the creative asset library, ensuring access to current, approved materials and clear version control.
• Partner with Marketing and E-commerce to align storytelling, campaigns and launch assets with brand direction.
• Own the creative calendar and project tracker, coordinate stakeholders, flag risks and provide concise status updates.
• Monitor fashion, cultural and competitive trends to inform brand development.

Skills

Brand management

Creative project management

Branding / visual identity

Organizational skills

Communication skills

Stakeholder management

Decision-making

Tools

Adobe Creative Suite

Google Workspace

Job description

SBH Fashion is seeking a Creative Brand Manager to lead daily creative execution in partnership with the Global Creative Director. You will coordinate internal teams, licensees and external partners to ensure consistent brand identity across products, campaigns, content and customer touchpoints.

The role drives creative direction, asset management, and calendar planning, partnering with Marketing and E‑commerce to align storytelling and launches.