Brand Marketing Director: Strategy, Growth & Experience

Atlantic Union Bank; Glen Allen (VA); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Atlantic Union Bank in Richmond is seeking a Senior Director of Brand Marketing to lead the bank's brand across customer touchpoints, including advertising, media, sponsorships, events, hospitality and branch experiences. This executive aligns brand initiatives with business goals, guiding cross‑functional teams to deliver differentiated experiences that build awareness, consideration and loyalty.

Reporting to the Chief Marketing Officer, the role requires strategic vision, creative leadership

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field required.
• MBA or advanced degree preferred.
• 15+ years of progressive experience in brand marketing and related disciplines.
• Experience leading across advertising, media, sponsorships and events.

Responsibilities

• Define and evolve the bank's brand strategy, positioning, architecture and value proposition.
• Translate brand strategy into integrated marketing programs supporting priorities and growth.
• Lead branding across paid, owned and experiential channels with consistency.
• Oversee advertising, media, sponsorships, events and branch merchandising programs.
• Establish measurement frameworks for brand impact and ROI.
• Lead and develop a high-performing brand marketing team.

Skills

Brand strategy

Leadership

Marketing analytics

Strategic thinking

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications or related field

MBA or advanced degree preferred

Job description

Atlantic Union Bank in Richmond is seeking a Senior Director of Brand Marketing to lead the bank's brand across customer touchpoints, including advertising, media, sponsorships, events, hospitality and branch experiences. This executive aligns brand initiatives with business goals, guiding cross‑functional teams to deliver differentiated experiences that build awareness, consideration and loyalty.

Reporting to the Chief Marketing Officer, the role requires strategic vision, creative leadership