Social Video Creator: Coffee Brand Stories

Trade Coffee; New York (NY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Best-in-class health benefits and a 0

401(k)

Unlimited vacation

$500 a year for amazing coffee

Twice-monthly catered lunches

Pet-friendly office

Trade-sponsored community service days

Job summary

Trade Coffee, a leader in specialty coffee, seeks a Content Creator to own the brand’s short-form video content across Instagram, TikTok, and YouTube Shorts. You’ll concept, shoot, edit, and post, telling stories of roasters, coffees, and customers while filming on street interviews, roaster visits, and events.

Reporting to the Director of Brand Marketing, you’ll craft video hooks, formats, and series, collaborate with Growth and Creative on paid social, and ensure content remains approachable,

Qualifications

• 3+ years creating short-form social video for brands or agencies.
• Portfolio of work you personally concepted, shot, edited, or wrote (personal accounts welcome).
• Strong skills in ideation, scripting, shooting, editing, and copywriting.
• Deep understanding of social-native formats, hooks, pacing, captions, and organic distribution.
• Proficiency with CapCut, Adobe Premiere, Final Cut, or similar editing tools.
• Comfort shooting on location and adapting to unscripted situations.

Responsibilities

• Develop, shoot, edit, and publish short-form video for Instagram, TikTok, and YouTube Shorts, owning the full process from trend research and scripting to editing, captions, and hooks
• Produce a steady rhythm of content, about three to four social videos a week, across formats like brewing tutorials, coffee explainers, product demos, day-in-the-life content, talking heads, and trend-led videos
• Get out into the world for street interviews, roaster visits, cafés, events, and customer stories, capturing real people and their real coffee routines
• Tell the stories behind our roasters and coffees in ways that feel approachable, fun, and never snobby
• Track social trends, formats, and cultural moments, and bring a few trend-led ideas to the team each week, along with a point of view on whether they fit Trade
• Create product and lifestyle footage, talking-head videos, and ad hooks for paid social, partnering with Growth and Creative on performance testing
• Repurpose content across social, email, site, and campaigns so the best work goes further
• Track views, watch time, saves, shares, and comments, and use what you learn to sharpen hooks, formats, and editing
• Review paid creative results with the Growth team and apply those lessons to your next round of content
• Help build repeatable series and formats that make Trade's social channels recognizable
• Stay current on platform best practices, content policies, and music and copyright rules

Skills

Short-form video

Video editing

Scripting

On-camera storytelling

Copywriting

CapCut

Adobe Premiere

Final Cut Pro

Storytelling

On-location shooting

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

Trade Coffee, a leader in specialty coffee, seeks a Content Creator to own the brand’s short-form video content across Instagram, TikTok, and YouTube Shorts. You’ll concept, shoot, edit, and post, telling stories of roasters, coffees, and customers while filming on street interviews, roaster visits, and events.

Reporting to the Director of Brand Marketing, you’ll craft video hooks, formats, and series, collaborate with Growth and Creative on paid social, and ensure content remains approachable,